Research on the Enhancement and Dissemination Path of the Cultural Tourism Brand Influence of "Mount Tai, China—Peace and Prosperity for the Country and the People"

Ding Zhaoyong^*

Abstract | References | PDF | HTML | Pub. Date: Mar 26, 2024

DOI: 10.23977/mediacr.2024.050130 | Downloads: 47 | Views: 1255

Stance and Construction of Persona in Live-streaming

Liu Bingyu^*

Abstract | References | PDF | HTML | Pub. Date: Mar 25, 2024

DOI: 10.23977/mediacr.2024.050129 | Downloads: 24 | Views: 1256

Rethinking Digital Humanitarianism in Data-driven Reports—Disaster Coverages of Typhoon Incidents as an Example

Yaqi Xing^*

Abstract | References | PDF | HTML | Pub. Date: Mar 22, 2024

DOI: 10.23977/mediacr.2024.050128 | Downloads: 25 | Views: 984

Developing and Validating Scales for City Brand Image from the Perspective of International Communication

Gong Yueqing^*, Liu Ying

Abstract | References | PDF | HTML | Pub. Date: Mar 21, 2024

DOI: 10.23977/mediacr.2024.050127 | Downloads: 49 | Views: 1260

Study on Cultural Soft Power Promoting the Construction of International Communication Power in Shandong Province

Liu Yanjie^*

Abstract | References | PDF | HTML | Pub. Date: Mar 20, 2024

DOI: 10.23977/mediacr.2024.050126 | Downloads: 25 | Views: 1193

Analysis of Tiktok Live Broadcast Marketing Strategy under the Background of New Media

Ma Ling^*

Abstract | References | PDF | HTML | Pub. Date: Mar 19, 2024

DOI: 10.23977/mediacr.2024.050125 | Downloads: 606 | Views: 4385

Media Convergence Strategies for the Interaction between Social Media and Television Programs

Tian Li^*

Abstract | References | PDF | HTML | Pub. Date: Mar 18, 2024

DOI: 10.23977/mediacr.2024.050124 | Downloads: 81 | Views: 2135

Research on International Communication of Ceramic Culture with Integrated Media

Xin Liu^*

Abstract | References | PDF | HTML | Pub. Date: Mar 15, 2024

DOI: 10.23977/mediacr.2024.050123 | Downloads: 53 | Views: 1223

Research on the Problems of Undue Influence in Web Influencer Live Streaming Marketing

Fanyu Zhou, Xuan Zhao^*

Abstract | References | PDF | HTML | Pub. Date: Mar 14, 2024

DOI: 10.23977/mediacr.2024.050122 | Downloads: 130 | Views: 1543

Evaluation on the Development Path of New Media Art Communication Based on Artificial Intelligence Technology

Yue Man^*, Md Gapar Md Johar

Abstract | References | PDF | HTML | Pub. Date: Mar 13, 2024

DOI: 10.23977/mediacr.2024.050121 | Downloads: 67 | Views: 1258

Research on the Dissemination of Revolutionary Spirit in Modern Opera of Jiangsu Clapper Opera

Pengpeng Cao^*, Ge Cao

Abstract | References | PDF | HTML | Pub. Date: Mar 12, 2024

DOI: 10.23977/mediacr.2024.050120 | Downloads: 16 | Views: 1042

The Impact of Juvenileization in New Media Exposure on Cultivating Children's Social Norm Cognition

Yuchen Yang^*

Abstract | References | PDF | HTML | Pub. Date: Mar 11, 2024

DOI: 10.23977/mediacr.2024.050119 | Downloads: 20 | Views: 1032

Feminist Endeavors in the Visibility Economy: A Case Study of the Idol Industry—(G)I-DLE's "Nxde"

Zifan Qiu^*

Abstract | References | PDF | HTML | Pub. Date: Mar 6, 2024

DOI: 10.23977/mediacr.2024.050118 | Downloads: 186 | Views: 1886

China's Outward-oriented Internationalization Pathways to Massive Online Open Courses (MOOCs)

Yanhong Zhang^*, Ying Luo, Yunyan Li

Abstract | References | PDF | HTML | Pub. Date: Mar 5, 2024

DOI: 10.23977/mediacr.2024.050117 | Downloads: 33 | Views: 1437

The Application and Impact of Virtual Reality Technology in Cultural Design in the Context of Globalisation—A Research Based on the PESTEL Analytical Model

Xiaowei Nie^*

Abstract | References | PDF | HTML | Pub. Date: Mar 1, 2024

DOI: 10.23977/mediacr.2024.050116 | Downloads: 143 | Views: 1928

The Importance of Brand Image

Shuqi Wei^*

Abstract | References | PDF | HTML | Pub. Date: Feb 29, 2024

DOI: 10.23977/mediacr.2024.050115 | Downloads: 291 | Views: 3834

Innovative Development of Radio and Television News from the Perspective of Media Integration

Zhang Xun^*

Abstract | References | PDF | HTML | Pub. Date: Feb 20, 2024

DOI: 10.23977/mediacr.2024.050114 | Downloads: 96 | Views: 1751

Research on the Strategies of Establishing Image Based on the External Dissemination of Ceramic Stories

Lun Wang^*, Suping Liao

Abstract | References | PDF | HTML | Pub. Date: Feb 19, 2024

DOI: 10.23977/mediacr.2024.050113 | Downloads: 44 | Views: 1129

Networked Society and Globalization: Unraveling Dynamics, Challenges, and Advancements

Hehuazi Zhang^*

Abstract | References | PDF | HTML | Pub. Date: Feb 16, 2024

DOI: 10.23977/mediacr.2024.050112 | Downloads: 19 | Views: 1277

"National Poet" and "Citizen of the World"—On the Overseas Dissemination and Acceptance of Jidi Majia's Poems

Yanan Fang^*

Abstract | References | PDF | HTML | Pub. Date: Feb 15, 2024

DOI: 10.23977/mediacr.2024.050111 | Downloads: 14 | Views: 1191

Cultural Adaptation and Identity: A Review of Short Video Usage among Chinese Minority College Students

Yulin Liu^*

Abstract | References | PDF | HTML | Pub. Date: Feb 2, 2024

DOI: 10.23977/mediacr.2024.050110 | Downloads: 44 | Views: 1781

Ethical considerations and practice of artificial intelligence in the field of public relations and advertising

Qinling Zhong^*

Abstract | References | PDF | HTML | Pub. Date: Feb 1, 2024

DOI: 10.23977/mediacr.2024.050109 | Downloads: 89 | Views: 1421

Explorations on the Application of Digital Museums to Aesthetic Education Classrooms in the Web3.0 Era

Huazhen Yang^*

Abstract | References | PDF | HTML | Pub. Date: Jan 26, 2024

DOI: 10.23977/mediacr.2024.050108 | Downloads: 38 | Views: 1264

Social Media's Modernization Shift for Coffee Brand Marketing

Zhaoyi Wang^*

Abstract | References | PDF | HTML | Pub. Date: Jan 19, 2024

DOI: 10.23977/mediacr.2024.050107 | Downloads: 358 | Views: 4331

The influence of short video development on news communication strategies from factual information to emotional experience

Jingchen Yang^*

Abstract | References | PDF | HTML | Pub. Date: Jan 12, 2024

DOI: 10.23977/mediacr.2024.050106 | Downloads: 228 | Views: 1973

Design of Media Industry's Device Reservation Management System Based on Internet of Things

Yu Wang, Weiyi Fan^*

Abstract | References | PDF | HTML | Pub. Date: Jan 11, 2024

DOI: 10.23977/mediacr.2024.050105 | Downloads: 234 | Views: 1674

Research on Digital Publicity Strategy of Jingdezhen Ceramic Culture Characteristic Scenic Area under the Background of Cultural and Tourism Integration

Huanmin Zheng^*

Abstract | References | PDF | HTML | Pub. Date: Jan 10, 2024

DOI: 10.23977/mediacr.2024.050104 | Downloads: 168 | Views: 1719

An Empirical Study on the Causes of College Students' Participation in Internet Public Opinion and Its Countermeasures—Based on Data from Colleges and Universities in Harbin

Feijia Chen, Zexiang Qin, Enbo Liu, Yuhe Bao, Kaiqi Guo, Lijian Zhou^*

Abstract | References | PDF | HTML | Pub. Date: Jan 9, 2024

DOI: 10.23977/mediacr.2024.050103 | Downloads: 68 | Views: 1114

The Communication Strategy of "Chinese Dragon Culture" in Lingnan Gray Sculptures

Chaoran Tong, Lei Que^*, Jie Xiong

Abstract | References | PDF | HTML | Pub. Date: Jan 8, 2024

DOI: 10.23977/mediacr.2024.050102 | Downloads: 71 | Views: 1447

A Study on the Influence of English Media on Public Opinion Guidance in International Relations

Zhang Kuan^*, Qu Guoxiong

Abstract | References | PDF | HTML | Pub. Date: Jan 5, 2024

DOI: 10.23977/mediacr.2024.050101 | Downloads: 56 | Views: 1582