Author(s)

Hua Zhang ¹

Affiliation(s)

¹ School of Business Administration, Guangdong University of Finance & Economics, Guangzhou, China

Corresponding Author

Hua Zhang

ABSTRACT

It is of great practical significance to reform the current training mode of marketing talents in colleges and universities through School-enterprise Alliance. This paper puts forward the diversified training mode of marketing talents based on School-Enterprise Alliance, and designs the corresponding practical teaching mode in detail, in order to provide solutions for the cultivation of marketing major in other colleges and universities.

KEYWORDS

School-enterprise Alliance, Training mode of talents, Marketing

CITE THIS PAPER

Hua Zhang, Research on the Training Mode of Marketing Talents Based on School-enterprise Alliance. Advances in Educational Technology and Psychology (2022) Vol. 6: 61-64. DOI: http://dx.doi.org/10.23977/aetp.2022.061010.

REFERENCES

[1] Zhong L H. School-enterprise Cooperation Strategic Alliance in Higher Vocational Colleges: Concept, Model and Mechanism Innovation [J]. Vocational Education Research, 2017. 
[2] Jianguo Xia. Innovative Exploration of Cultivating Talents by School-Enterprise Cooperation, Chinese University Technology Transfer, (2010) 12, 10-12.
[3] Yu Cheng. Research on the Training Mode of Excellent Economic and Management Talents from the Perspective of School-enterprise Cooperation, Friends of Accounting, (2012). 1, 120-122.

Sponsors, Associates, and Links

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• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education
  
  
• Adult and Higher Education