Author(s)

Jiewen Chen ¹, You Chen ¹

Affiliation(s)

¹ College of Foreign Studies, Guangdong University of Science and Technology, Dongguan, Guangdong, 523083, China

Corresponding Author

You Chen

ABSTRACT

This study investigates how artificial intelligence (AI) can enhance the transmission of Traditional Chinese Culture (TCC) within an undergraduate Educational Psychology course through an AI-enhanced ASSURE instructional design framework. Using design-based research with four iterative cycles, the study integrates AI tools-including learner analytics, generative dialogues, and virtual reality cultural scenarios-into each phase of the ASSURE model to support culturally grounded, discipline-embedded learning. A mixed-methods approach collected quantitative data from pre- and post-tests and qualitative data from classroom observations, AI analytics, student artefacts, reflective journals, and interviews with eight representative students. Results show significant improvements in students' TCC knowledge, cultural expression, intercultural competence, and learning motivation. Qualitative findings further reveal that AI-mediated experiences deepened cultural understanding, strengthened links between Confucian and Western psychological theories, and enhanced learner agency and identity expression. The study contributes a replicable model for integrating TCC into disciplinary courses and demonstrates that AI, when aligned with structured instructional design, can meaningfully support cultural transmission, conceptual understanding, and identity development in higher education.

KEYWORDS

Artificial Intelligence (AI); ASSURE Model; Traditional Chinese Culture (TCC); Educational Psychology; Design-Based Research

CITE THIS PAPER

Jiewen Chen, You Chen, Transmitting Traditional Chinese Culture in Educational Psychology Course with AI Empowerment: A Study Based on the ASSURE Model. Advances in Educational Technology and Psychology (2025) Vol. 9: 106-115. DOI: http://dx.doi.org/10.23977/aetp.2025.090616.

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Sponsors, Associates, and Links

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• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education
  
  
• Adult and Higher Education