Author(s)

Junchen Zhang ¹, Hui Shao ¹, Wenting Hu ¹, Bingren Long ¹

Affiliation(s)

¹ College of Foreign Languages, Beijing University of Technology, Beijing, China

Corresponding Author

Junchen Zhang

ABSTRACT

In the increasingly globalized world, interaction and cooperation between different countries are promoted in various fields, especially in the field of international education. This study adopts the stance mark theory proposed by K. Hyland, applying the corpus linguistics method to compare the similarities and differences between the websites of universities in China and Britain. Taking 150 news from the English websites of three universities in China and Britain as the research objects, the study analyzes the differences through Hofstede's model of cultural dimensions. The result shows that British universities use significantly more stance markers than Chinese universities and that Chinese universities’ stances are affected by the cultural dimension of power distance, uncertainty avoidance and collectivism, which needs to be further optimized. The study provides Chinese universities with practical reference for enhancing the internationalization of their English websites.

KEYWORDS

Stance Markers, International Websites, Intercultural Communication, Cultural Dimension

CITE THIS PAPER

Junchen Zhang, Hui Shao, Wenting Hu, Bingren Long, Research on the Stance Markers by Comparing the International Websites of Universities between China and the United Kingdom. Lecture Notes on Language and Literature (2024) Vol. 7: 160-169. DOI: http://dx.doi.org/10.23977/langl.2024.070524.

REFERENCES

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