The Study on the International Communication Path of Baijiu Culture Based on New Media
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DOI: 10.23977/ICEMESS2024.058
Author(s)
Ling Yunzhi, Pan Yuqing, Yang Yuxin, Hu Lu
Corresponding Author
Hu Lu
ABSTRACT
With the development of the liquor industry, increasing number of liquor brands begin to use new media to spread liquor culture. This paper takes this phenomenon as a starting point, and proposes an innovative path to promote the high-quality development of China's liquor industry by analyzing the status and advantages of using new media for cultural communication and the status and challenges of using new media to spread liquor culture.
KEYWORDS
liquor culture, new media, international communication, innovation and development
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