Author(s)

Wenwen Nie ¹, Jiaxian Jin ¹, Yi Gao ¹, Xinyi Zhang ¹, Fuyu Xue ¹, Yanyu Wu ¹, Yuanyuan Shen ¹, Bin He ¹

Affiliation(s)

¹ Taizhou University, Taizhou, China

Corresponding Author

Bin He

ABSTRACT

This paper takes Taizhou City in Jiangsu Province as an example, exploring the impact of changing consumer demand on the prospects of cultural and tourism industry development through field investigations and data analysis. The study shows that consumer demand is shifting from traditional sightseeing tourism to experiential tourism, in-depth cultural tours, and wellness leisure travel. This shift prompts Taizhou's cultural and tourism industry to make corresponding adjustments in resource development, product innovation, and service improvement, providing new ideas for the adjustment of the cultural and tourism industry. The aim of this paper is to provide decision-making references for the development of the cultural and tourism industry in Taizhou and similar regions.

KEYWORDS

Consumer demand; Cultural tourism industry; Development prospect

CITE THIS PAPER

Wenwen Nie, Jiaxian Jin, Yi Gao, Xinyi Zhang, Fuyu Xue, Yanyu Wu, Yuanyuan Shen, Bin He. Research on the Impact of Consumer Demand Transformation on the Development Prospects of the Cultural and Tourism Industry: Based on a Survey Report from Taizhou City, Jiangsu Province. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 35-41. DOI: http://dx.doi.org/10.23977/tmte.2026.090104.

REFERENCES

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[3] Qi Yuting, Shan Yiqin, Zhao Xing. Research on the Dialectical Relationship between Changes in China's Consumer Demand and the Development of Cultural Industry [J]. Contemporary Economy, 2017, (30): 11-13.
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[5] Han Neng. Cultural Translation and Meaning Negotiation of Museum Exhibitions from the Perspective of Cultural and Tourism Integration: A Case Study of the "Special Exhibition of the Palace Museum" in Jiangxi Province [J] New film and television works,2025,(04):28-36.

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