Author(s)

Chen Xiaojie ¹, Lu Yifei ¹

Affiliation(s)

¹ School of Ethnology and Sociology, Guangxi Minzu University, Nanning, Guangxi, 530006, China

Corresponding Author

Chen Xiaojie

ABSTRACT

Against the backdrop of cultural tourism integration strategies, the living transmission and innovative development of Longsheng Yao herbal baths, which are designated as autonomous regional intangible cultural heritage, face significant challenges. This study examines Guangxi's Longsheng Yao herbal baths through field investigations and literature analysis. It systematically maps the resource advantages and transmission attempts of Yao herbal baths, while deeply analyzing the constraints in inheritor structures, social influence, and resource input-output efficiency. Based on this, the paper proposes relevant strategies, including integrating non-material cultural heritage tourism parks, creating immersive non-material cultural heritage experiences, innovating digital communication systems, and improving policy guarantees. These measures aim to promote the deep integration of Longsheng Yao herbal baths with cultural tourism, thereby achieving sustainable development.

KEYWORDS

Cultural-tourism integration; Yao herbal baths; Living heritage transmission; Innovative pathways

CITE THIS PAPER

Chen Xiaojie, Lu Yifei. Research on the Living Transmission and Innovative Development Strategies of Longsheng Yao Herbal Bathing in the Context of Cultural Tourism Integration. Journal of Sociology and Ethnology (2026). Vol. 8, No.1, 121-127. DOI: http://dx.doi.org/10.23977/jsoce.2026.080116.

REFERENCES

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