Author(s)

Tianling Guan ¹

Affiliation(s)

¹ Library, Guangdong Ocean University, Yangjiang, China

Corresponding Author

Tianling Guan

ABSTRACT

The digital wave has reshaped the landscape of information dissemination. Libraries, as core public cultural service providers, now face multiple challenges including information overload, fragmented user attention, and the expansion of service scenarios. Consequently, the strategic value of outreach work has become increasingly prominent. This paper focuses on library outreach as its subject of study. Employing methodologies of literature review, case study, and theoretical analysis, it systematically outlines the core concepts and theoretical foundations of library outreach. By examining typical domestic and international cases to analyze common issues, the paper constructs a comprehensive framework of "theoretical foundation, practical optimization, innovative implementation." It proposes optimization pathways such as targeted content creation, the development of an Omnimedia matrix, and the integrated application of new technologies. The aim is to refine the relevant theoretical framework and provide both theoretical reference and practical guidance for enhancing library service efficacy, expanding cultural influence, and supporting nationwide reading promotion initiatives.

KEYWORDS

Library Outreach; Digital Transformation; Communication Theories; Practical Optimization; Public Cultural Services

CITE THIS PAPER

Tianling Guan, Exploration of Theoretical Research and Practical Approaches in Library Promotion Work. Information and Knowledge Management (2025) Vol. 6: 118-125. DOI: http://dx.doi.org/10.23977/infkm.2025.060215.

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