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  4. Vol 8, Issue 1, 2025

Research on Temporal and Spatial Differentiation Characteristics of Tourists' Emotions in the Western Sichuan Grand Ring Road Based on Emotional Maps

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DOI: 10.23977/tmte.2025.080134 | Downloads: 0 | Views: 33

Author(s)

Siyao Jia 1,2, Xinyue Zeng 2

Affiliation(s)

1 Department of Tourism, GanZi Vocational College, No. 1 Nanmo Avenue, Hailuogou Scenic Area, Ganzi Autonomous Prefecture, Sichuan, China
2 College of Business and Tourism, Sichuan Agricultural University (Dujiangyan Campus), No.288 Jianshe Road, Dujiangyan City, Chengdu, Sichuan, China

Corresponding Author

Siyao Jia

ABSTRACT

Against the backdrop of the in-depth development of the experience economy, tourists' travel demands have fully transformed from traditional landscape sightseeing to emotional experience-oriented. The quality of emotional experience has become a core indicator measuring the competitiveness of tourist destinations, profoundly influencing tourists' travel decisions, destination satisfaction, and word-of-mouth communication. As a highly representative ecological and cultural tourism corridor in western China, the Western Sichuan Grand Ring Road connects diverse high-quality tourism resources such as plateau snow-capped mountains, glacial lakes, and Zang-Qiang-Yi folk cultures, and has become a popular choice for domestic long-distance travel in recent years. However, the ring road spans a wide area with a complex geographical environment, and there are significant differences in resource endowments, infrastructure, and service levels among various scenic spots, leading to complex differentiation characteristics of tourists' emotional experiences. Currently, academic research on the temporal and spatial differentiation laws of tourists' emotions in this specific linear tourism space is insufficient. Based on this, this paper selects 9 core scenic spots of the Western Sichuan Grand Ring Road as the research objects, takes 5772 valid tourist review texts from Ctrip Platform from January 2022 to December 2024 as the data foundation, and comprehensively uses methods such as emotional analysis, emotional map visualization, and spatial statistical analysis to systematically explore the temporal and spatial distribution laws and inherent differentiation characteristics of tourists' emotions. The research results show that: tourists' overall emotional tendency in the Western Sichuan Grand Ring Road is predominantly positive, with positive emotional review texts accounting for 88.1%; spatially, tourists' emotions show a significant agglomeration distribution, with high emotional experience areas concentrated in regions such as Seda and Danba Jiaju Zang Village, and the spatial autocorrelation is significant (global Moran's I = 0.8214); temporally, tourists' emotions exhibit strong seasonal differences-summer is the peak tourist season with relatively high emotional evaluations, while winter sees a sharp drop in tourist volume and low emotional evaluations. Scenic spots such as Seda and Daocheng Yading have drastic emotional fluctuations (standard deviations of 11.47 and 7.16 respectively), while scenic spots such as Siguniang Mountain and Mose Stone Park have relatively stable emotional experiences (standard deviation ≤ 1.96). The research results provide precise decision-making basis for the optimization of tourism routes, service improvement, and the integrated development of culture and tourism in the Western Sichuan Grand Ring Road, and expand the application scenarios and research boundaries of emotional geography theory in plateau ring-shaped tourism spaces.

KEYWORDS

Emotional Map, Western Sichuan Grand Ring Road, Tourists' Emotions, Temporal and Spatial Differentiation, Tourism Optimization

CITE THIS PAPER

Siyao Jia, Xinyue Zeng, Research on Temporal and Spatial Differentiation Characteristics of Tourists' Emotions in the Western Sichuan Grand Ring Road Based on Emotional Maps. Tourism Management and Technology Economy (2025) Vol. 8: 279-290. DOI: http://dx.doi.org/10.23977/tmte.2025.080134.

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