Author(s)

Zhiguo Feng ¹, Lang Chen ¹, Mengyao Xue ¹

Affiliation(s)

¹ School of Humanities and Foreign Languages, Qingdao University of Technology, Qingdao, Shandong, China

Corresponding Author

Zhiguo Feng

ABSTRACT

This study addresses key challenges in the international dissemination of Shandong's intangible cultural heritage (ICH), including inconsistent terminology translation, low communication efficacy, and the absence of an evaluation framework. It proposes an integrated solution combining an ICH terminology database with a 5W+2E international communication efficacy evaluation system. By establishing a standardized terminology database developed through interdisciplinary expert collaboration, leveraging new technologies, and adopting innovative communication models, the research enables precise interpretation and multimodal dissemination of ICH projects. Simultaneously, it establishes an ecological evaluation framework for international communication. This study promotes interdisciplinary integration, enhances the accuracy of ICH communication, strengthens overseas audiences' understanding of Chinese culture, and improves the effectiveness of China's soft power in international cultural dissemination.

KEYWORDS

Shandong intangible cultural heritage, Intangible cultural heritage terminology database, International communication of intangible cultural heritage, Communication effectiveness

CITE THIS PAPER

Zhiguo Feng, Lang Chen, Mengyao Xue, Research on the Construction of Foreign Translation Standards of Intangible Culture and the Improvement of International Communication Efficiency--Taking Shandong Intangible Cultural Heritage as an Example. Media and Communication Research (2025) Vol. 6: 124-135. DOI: http://dx.doi.org/10.23977/mediacr.2025.060516.

REFERENCES

[1] Pan Jie. Research on the translation and communication path of intangible cultural heritage publicity in Shandong Province under the background of Chinese cultural "going global" strategy [J]. Urban Impression, 2022 (14): 166-168.
[2] Yang Xiao. Analysis of Shandong's intangible cultural heritage publicity strategies from the perspective of cross-cultural communication [J]. All-Media Exploration, 2024 (4): 81-82.
[3] Xu Chao. Exploration of strategies for external publicity, translation and international communication of Shandong intangible cultural heritage [J]. Shandong Art, 2023, (04): 6-15.
[4]Sun Minglei. Analysis of translation methods of Shandong's excellent intangible cultural heritage images [J]. Journal of Ludong University (Philosophy and Social Sciences Edition), 2024, 41 (06): 77-82.
[5] Liu Jia. Research on the construction of multi-modal corpus platform for digital empowerment of intangible cultural heritage external communication [J]. Shanghai Translation, 2023, (06): 34-39. 

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