Author(s)

Sun Jingyi ¹, He Mengyang ¹, Ren Xiajing ¹, Wang Lun ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Wang Lun

ABSTRACT

This paper takes the English translation and dissemination of Chinese ceramic terms as the entry point, aiming to explore the construction paths of China's international discourse power. As an important carrier of Chinese civilization, Chinese ceramics have a terminology system that combines technical precision and cultural uniqueness. However, current English translations of these terms suffer from inconsistent translation methods, loss of cultural connotations, and a single dissemination channel, which hinders the international spread of ceramic culture and the construction of discourse power. The paper first defines the core connotation of international discourse power, indicating that it is a dynamic system encompassing dimensions such as cognitive recognition and value dissemination, and that it is closely related to the precise dissemination of cultural terms. Subsequently, it reviews the typical translation paths of ceramic terms, including the combination of literal and phonetic translation, functional and cultural annotations, and context adaptation, and points out three major challenges: inconsistent translation methods, cultural omissions, and contextual misplacements. Finally, it proposes specific paths for the construction of international discourse power based on the English translation and dissemination of ceramic terms from four aspects: establishing a standardized English translation system, building a multi-channel dissemination network, strengthening cross-cultural dialogue and re-creation, and improving academic support and feedback mechanisms. It emphasizes that through the precise transmission and effective dissemination of terms, Chinese ceramic culture and the value concepts behind it can become international "common knowledge", providing micro-level support for the construction of China's international discourse power. 

KEYWORDS

Chinese Ceramic Terminology, English Translation, Cultural Communication, Standardization

CITE THIS PAPER

Sun Jingyi, He Mengyang, Ren Xiajing, Wang Lun, The Construction Paths of International Discourse Power Based on the English Translation and Dissemination of Chinese Ceramic Terminology. Media and Communication Research (2025) Vol. 6: 46-55. DOI: http://dx.doi.org/10.23977/mediacr.2025.060508.

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