Author(s)

Caiyi Zhang ¹

Affiliation(s)

¹ Institute of Journalism and Communication, Henan University of Technology, Zhengzhou, 45000, China

Corresponding Author

ABSTRACT

In recent years, the Capybara, a rodent native to South America, has rapidly swept global social media platforms through digital carriers such as emoticons and short videos, thanks to its cute appearance and gentle, lazy habits, becoming a "top Internet celebrity" across different social circles. This article takes the online popularity of Capybara as the research object and analyzes the causes, predicaments and solutions of Capybara's online popularity by combining relevant cases. Research has found that the Capybara has successfully "gone viral" thanks to its cute symbol's emotional healing function, social currency drive for dissemination, and technology empowerment for users to "cloud pet keeping". However, its online popularity has also led to chaos in Capybara keeping. This article proposes solutions from aspects such as strengthening content regulation on self-media platforms, enhancing media literacy among the public, and standardizing management and providing scientific guidance for breeders, offering references for balancing the pet economy and animal protection.

KEYWORDS

CITE THIS PAPER

Caiyi Zhang, Analysis of the Causes and Predicaments of Capybara's Internet Popularity from the Perspective of Communication Studies. Media and Communication Research (2025) Vol. 6: 136-142. DOI: http://dx.doi.org/10.23977/mediacr.2025.060416.

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