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  4. Vol 6, Issue 4, 2025

Anxiety-Triggered Model for Enhancing User Engagement in Game

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DOI: 10.23977/mediacr.2025.060412 | Downloads: 9 | Views: 223

Author(s)

Keren Liu 1, Kazunori Sugiura 1, Hiroyuki Kishi 1, Hideki Sunahara 1

Affiliation(s)

1 Graduate School of Media Design, Keio University, Tokyo, Japan

Corresponding Author

Keren Liu

ABSTRACT

Based on previous game studies which overemphasized the negative effects of game engagement caused by negative user experience, the goal of this study is to further scholarly understanding of this phenomenon by focusing on the popular game genre and to offer a dynamic cyberpsychology model of anxiety effect to encourage game developers to improve user experience design and utilize psychological triggers to boost user engagement in games. Both qualitative and quantitative methods, such as surveys, observational experiments, focus groups, and in-depth interviews, were used to evaluate the study's concerns. The findings aim to support future game development practices with theoretical insights.

KEYWORDS

Cyberpsychology, Anxiety Effects, User Experience, Game Design

CITE THIS PAPER

Keren Liu, Kazunori Sugiura, Hiroyuki Kishi, Hideki Sunahara, Anxiety-Triggered Model for Enhancing User Engagement in Game. Media and Communication Research (2025) Vol. 6: 103-113. DOI: http://dx.doi.org/10.23977/mediacr.2025.060412.

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