Author(s)

Wang Bing ¹

Affiliation(s)

¹ Guangdong University of Science and Technology, Dongguan, China

Corresponding Author

Wang Bing

ABSTRACT

In the implementation of the rural revitalization strategy, talent revitalization is crucial. In recent years, various policies have clearly pointed out that vocational education oriented towards rural revitalization should be vigorously developed, and the integration of industry and education as well as school-enterprise cooperation should be strengthened. Based on the background of Guangdong Province's "Hundred-Thousand-Ten-Thousand Project", this study closely follows the eight major educational engineering policies of our province, adheres to the purpose of fostering virtue through education, and based on the OBE concept, analyzes the market demand of the live-streaming industry and the actual situation of the "Live-streaming Marketing" course. Through the three-party linkage of schools, enterprises and localities, it innovates the practical education model for live-streaming hosts, forms the "4-6" teaching model, and realizes practical education in the process of integrating theory and practice through the PBL teaching method. While cultivating students' comprehensive live-streaming capabilities, it empowers rural revitalization and cultivates "new farmers" for rural areas.

KEYWORDS

Rural revitalization; "Hundred-Thousand-Ten-Thousand Project"; live-streaming hosts; practical education model

CITE THIS PAPER

Wang Bing, Research on the Practical Education Model of Live-streaming Marketing Hosts from the Perspective of Enabling Rural Revitalization. Adult and Higher Education (2025) Vol. 7: 17-22. DOI: http://dx.doi.org/10.23977/aduhe.2025.070404.

REFERENCES

[1] Cheng, B., & Zhang, J. (2023). Research on the practical teaching mode of ideological and political courses in colleges and universities from the perspective of new media. Journal of Hubei Open Vocational College, 36(07), 25-27.
[2] Yu, T. F., Hao, F., & Gao, K. (2024). Discussion on the reform of practical teaching of the "Turf Science" course based on the concept of collaborative technological innovation—Taking Inner Mongolia University for Nationalities as an example. Grassland and Prataculture, (06), 39-42.
[3] Dong, Y. Z., Cui, C. M., Wei, D. X., et al. (2020). Exploration of the practical education mode in higher agricultural colleges in the new era: Taking Jilin Agricultural University as an example. Vocational and Technical Education, 41(5), 72-75.

Sponsors, Associates, and Links

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• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education