Author(s)

Chen Yanling ¹, Wang Bing ¹

Affiliation(s)

¹ Guangdong University of Science and Technology, Dongguan, China

Corresponding Author

Chen Yanling

ABSTRACT

With the booming rural E-commerce in China and Guangdong's "Bai Qian Wan Project," Gaozhou's rural E-commerce development model has achieved some results yet faces problems. This study uses literature, comparative, and case analysis to explore its current situation and issues, and offers optimization suggestions. Results show Gaozhou has governmentled, enterpriseled, and cooperativeled models, but rural and tech limits cause insufficient three - industry integration. Studying this model is crucial for Gaozhou's E-commerce innovation and economic growth.

KEYWORDS

"Bai Qian Wan Project"; Rural E-commerce; Rural E-commerce Model

CITE THIS PAPER

Chen Yanling, Wang Bing, Research on the Development Model of Rural E-commerce in Gaozhou under the Background of the"Hundred-Thousand-Million Project". Accounting and Corporate Management (2025) Vol. 7: 75-82. DOI: http://dx.doi.org/10.23977/acccm.2025.070412.

REFERENCES

[1] Yao, Y. M. (2023). Discussion on the development model of rural e-commerce in China under the rural revitalization strategy. International Business and Finance, (05), 86-91.
[2] Zhang, Y. (2019). Study on the development model of rural e-commerce in Zhuzhou County. (Master's Thesis). Central South University of Forestry and Technology.
[3] Wang, P. S. (2020). Study on the development of rural e-commerce in Huaiji County. (Master's Thesis). Zhongkai University of Agriculture and Engineering.
[4] Changhong S ,Mengning L . (2020). On E-commerce Development Mode in Chinese Remote Rural Area in Internet Age[J].IOP Conference Series: Materials Science and Engineering, 012049.
[5] Mi J,Meng Q. (2024). The construction of rural e-commerce and logistics synergistic development model based on the coupling model[J]. Applied Mathematics and Nonlinear Sciences, 9(1).

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