Author(s)

Yimeng Liu ¹

Affiliation(s)

¹ Chengdu Neusoft University, Chengdu, Sichuan Province, 610000, China

Corresponding Author

Yimeng Liu

ABSTRACT

As the rapid iteration of educational mechanisms brought about by digital transformation continues, university faculty competency models need to adapt to the demands for talent in the era of a knowledge-based society. Relying on data samples from business administration teachers at an innovative applied undergraduate institution in Sichuan Province and using the Competency Iceberg Model and the Onion Model as frameworks, a digital competency model for business administration teachers was constructed. This model incorporates ten key competencies: professionalism, influence, responsibility, continuous learning, digital literacy, mentorship, organizational coordination, analytical thinking, teamwork, and communication skills. These competencies were identified through strategic and cultural analysis of the university, interviews regarding key job responsibilities, and assessments of the importance of various competencies. The model can facilitate strategic goal achievement in universities concerning recruitment and allocation, training and development, performance management, and career planning for business administration teachers.

KEYWORDS

Digital Competency Model; Competency; Business Administration Teacher

CITE THIS PAPER

Yimeng Liu, Construction of Digital Competency Model for Applied Undergraduate University Business Administration Teachers under the Context of Educational Digital Transformation—Take University A as an Example. Social Security and Administration Management (2025) Vol. 6: 127-134. DOI: http://dx.doi.org/10.23977/socsam.2025.060117.

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