Author(s)

Fang Zhang ¹

Affiliation(s)

¹ School of English Language and Culture, Xi'an Fanyi University, Xi'an, Shaanxi Province, China

Corresponding Author

Fang Zhang

ABSTRACT

With the profound historical background of Shaanxi Red Culture and the increasing emphasis on its cultural heritage, existing methods for organizing and disseminating red cultural resources face challenges with fragmented information and limited dissemination, given their broad historical scope and diverse content. To address these issues, this paper proposes integrating digital media technologies with intelligent analytical methods to promote the systematic organization and in-depth exploration of Shaanxi Red Cultural Resources. Through digital archive management, multidimensional data models, and virtual reality technologies, revolutionary documents, artworks, and historical sites of Shaanxi Red Culture are presented more comprehensively and intuitively, enhancing the preservation and dissemination of cultural heritage. Experimental results show that the ideological and political quality scores of the experimental group show a sustained upward trend at different time points. Pre-intervention scores are 3.5 ± 0.9, rising to 4.0 ± 0.7 after 4 weeks, further increasing to 4.3 ± 0.6 after 8 weeks, and finally reaching 4.5 ± 0.5 after 12 weeks. This indicates that the ideological and political quality of students in the experimental group significantly improves with the duration of the intervention.

KEYWORDS

Shaanxi Red Culture; Digital Organization; Cultural Communication; Intelligent Analysis; Virtual Reality

CITE THIS PAPER

Fang Zhang, Shaanxi Red Culture and Intangible Cultural Heritage International Communication System. Media and Communication Research (2025) Vol. 6: 54-61. DOI: http://dx.doi.org/10.23977/mediacr.2025.060407.

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