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  4. Vol 6, Issue 4, 2025

Research on the Application of We-Media in Reading Promotion

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DOI: 10.23977/mediacr.2025.060403 | Downloads: 5 | Views: 515

Author(s)

Tianling Guan 1

Affiliation(s)

1 Library, Guangdong Ocean University, Yangjiang, China

Corresponding Author

Tianling Guan

ABSTRACT

Reading promotion serves as a vital pathway for stimulating readers' interest, cultivating reading habits, and enhancing individual cultural literacy. It holds significant importance for facilitating knowledge dissemination and fostering cultural prosperity. Alongside the vigorous development of social media platforms and the widespread adoption of mobile terminals, academic libraries' reading promotion initiatives have encountered novel opportunities. However, constrained by structural contradictions involving platform management, the quality of promotional content, dissemination methods, as well as copyright and ethical compliance, the full potential of reading promotion services in higher education institutions has yet to be fully realized. This paper proposes reflections from four perspectives: emancipating traditional mindsets, promotional content, dissemination channels, and review mechanisms. It aims to enhance the effectiveness of reading promotion via social media platforms, cater to the diverse reading needs of students, and foster the improvement of their holistic competencies. 

KEYWORDS

University Libraries, Reading Promotion, We-Media

CITE THIS PAPER

Tianling Guan, Research on the Application of We-Media in Reading Promotion. Media and Communication Research (2025) Vol. 6: 23-28. DOI: http://dx.doi.org/10.23977/mediacr.2025.060403.

REFERENCES

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[3] Tian Xinyu, Chen Songchu. Copyright Risks in Library Reading Promotion from the Perspective of AIGC[J]. Cultural Industry, 2025, (16): 142-144.   
[4] Zhou Fangyuan. "Venting Walls" and "Affirmation Walls" Gain Popularity: How Should Campus In-Depth Communication Walls Break the Deadlock? [J]. Teachers' Panorama, 2025, (17): 66-68. 
[5] Huang Meng. Research on Smart Reading Promotion Strategies in Libraries Supported by Digital Technology[J]. Science and Technology Information, 2025, 23(10): 240-242. 
[6] Zhang Yankun. DeepSeek Empowering Digital Reading Promotion in Libraries: Opportunities, Challenges, and Strategies [J]. Shandong Library Journal, 2025, (03): 1–8, 53. 

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