Author(s)

Qingyang Chen ¹

Affiliation(s)

¹ Northwest Minzu University, Yinchuan, 730913, Gansu, China

Corresponding Author

Qingyang Chen

ABSTRACT

This article focuses on the construction of cultural identity in the revitalization of rural areas in ethnic areas under the background of the new era. With the acceleration of globalization and modernization, rural cultural identity in ethnic areas is facing many challenges, which is crucial to the overall revitalization of the countryside. This article analyzes the internal relationship between cultural identity and rural revitalization through literature research and interdisciplinary research, integrating ethnology and sociology. It is found that cultural identity can promote rural revitalization in ethnic areas in terms of economic development, social cohesion and cultural inheritance and innovation, and vice versa. However, there are challenges such as the impact of globalization, self-development constraints and cultural communication. Based on this, this article proposes to build a cultural identity path from strengthening the development of cultural industry, strengthening the inheritance of cultural education, optimizing cultural communication and improving policy support and guarantee.

KEYWORDS

Ethnic areas; Rural revitalization; Cultural identity; Construct the path; Cultural sector

CITE THIS PAPER

Qingyang Chen, Construction Path of Cultural Identity in Rural Revitalization in Ethnic Areas under the Background of New Era. Journal of Sociology and Ethnology (2025) Vol. 7: 113-118. DOI: http://dx.doi.org/10.23977/jsoce.2025.070315.

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