Author(s)

Minghui Qian ¹

Affiliation(s)

¹ Communication University of China, Nanjing, Nanjing, Jiangsu, 210000, China

Corresponding Author

Minghui Qian

ABSTRACT

The rise of new media has profoundly reshaped the creative industry, particularly in the production, distribution, and consumption of literary content. This transformation necessitates a fundamental rethinking and innovation in talent training for creative media literature projects. Traditional pedagogical models, rooted in text-centric thinking, are increasingly insufficient to prepare graduates for the complex and ever-changing nature of the contemporary media world. This paper investigates the need for agile, forward-looking talent cultivation strategies that bridge the gap between conventional literary education and the multifaceted demands of the new media landscape. It addresses the specific shortcomings of current models, such as inadequate technological integration, insufficient practical project experience, and a lack of focus on entrepreneurship. Furthermore, this paper proposes a comprehensive training model emphasizing interdisciplinary curriculum design, project-based learning, digital technology proficiency, and an entrepreneurial mindset. By integrating insights from literary studies, media technology, design, and business, this model aims to cultivate a new generation of creative professionals equipped with the flexibility, adaptability, and technical prowess required to thrive in the dynamic new media environment and contribute to the sustainable growth of creative media literature. 

KEYWORDS

New Media, Creative Literature, Talent Training, Innovation, Interdisciplinary Education, Digital Literacy, Project-Based Learning

CITE THIS PAPER

Minghui Qian, Innovation of Talent Training Mode for Creative Media Literature Projects in the Dynamic Environment of New Media. Media and Communication Research (2025) Vol. 6: 97-105. DOI: http://dx.doi.org/10.23977/mediacr.2025.060316.

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