Author(s)

Cui Wanqing ¹, Chen Leiman ¹

Affiliation(s)

¹ Sias University, Zhengzhou, Henan, China

Corresponding Author

Cui Wanqing

ABSTRACT

Intangible cultural heritage (ICH) serves as a vital link in the revitalization of rural culture, yet it faces significant challenges in inheritance during the modernization process. This article uses the ICH of Shaoyuan as a case study to explore how new productive forces can drive its innovative dissemination. The article analyzes the intrinsic logic of the deep integration of new productive forces with cultural tourism, highlighting that high-quality workers, new media for labor, and new materials for labor collectively form the core driving force behind the high-quality development of cultural tourism. To address the practical challenges in the innovative dissemination of Shaoyuan's ICH, the article proposes strategies such as deepening the reform of element recombination, innovating humanistic service provision, and enhancing digital technology empowerment. These strategies aim to provide practical guidance for the dissemination and sustainable development of ICH in rural areas.

KEYWORDS

New Quality Productivity; Intangible Cultural Heritage; Cultural Tourism Integration; Cultural Communication

CITE THIS PAPER

Cui Wanqing, Chen Leiman, The Internal Logic and Realization Path of the Innovation and Dissemination of Shaoyuan Intangible Cultural Heritage Driven by New Quality Productivity. Journal of Sociology and Ethnology (2025) Vol. 7: 42-51. DOI: http://dx.doi.org/10.23977/jsoce.2025.070306.

REFERENCES

[1] Qi Ran, Li Fengliang. Research on the Empowerment of High-quality Development of Culture and Tourism Industry by New Quality Productivity [J]. Journal of Yantai University (Philosophy and Social Sciences Edition), 2024,37(05):112-124.
[2] Luo Qinghe and Lu Zhiguo. Political Economy (5th Edition) [M]. Tsinghua University Press, 2019.
[3] Shi Na, Cheng Kai. Research on the Communication Strategies of Henan's Intangible Cultural Heritage in the Era of Convergent Media [J/OL]. Journal of Henan University of Finance and Economics (Philosophy and Social Sciences Edition), 2025, (03):13-16 [2025-06-16]
[4] Li Ren. Deep Integration and Coordinated Development: Theoretical Logic and Practical Path of Cultural Tourism Integration [J]. Theoretical Monthly, 2022, (01):88-96.

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