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  4. Vol 6, Issue 3, 2025

The Two-Way Domestication Media Practice of "Cyber Lovers" and Youth Marriage

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DOI: 10.23977/mediacr.2025.060315 | Downloads: 3 | Views: 163

Author(s)

Fan Yue 1

Affiliation(s)

1 Quanzhou Huaguang Vocational College, Quanzhou, 362000, China

Corresponding Author

Fan Yue

ABSTRACT

Young men and women are enthusiastic about falling in love and even getting married with their "Cyber Lovers" set by themselves. Different from the previous role-playing interactive games, based on the practical experience of users with "Cyber Lovers" in Douban groups, this study adopts participant observation, questionnaire survey and in-depth interviews, and takes the media equivalence theory as a theoretical perspective to explore whether falling in love with robots on the Internet will have an impact on the marriage of young people and what kind of impact it will have. This study finds that under the connection of various factors such as the progress of media technology and the development of social structure, the practice of "Cyber Lovers" not only deconstructs traditional marriage but also extends and subverts the meaning and form of traditional marriage. When modern marriage gradually become a highly personalized and utilitarian thing, "Cyber Lovers" have become a rebellious practice against the reality of contemporary marriage. The niche power gathered from this also provides some new possibilities for the marriage reality that keeps pace with the times.

KEYWORDS

Cyber Lover, Youth Marriage, Media Equivalence Theory

CITE THIS PAPER

Fan Yue, The Two-Way Domestication Media Practice of "Cyber Lovers" and Youth Marriage. Media and Communication Research (2025) Vol. 6: 93-96. DOI: http://dx.doi.org/10.23977/mediacr.2025.060315.

REFERENCES

[1] Zeng Yiguo, Cao Jing. "Cyber Lovers: The Establishment of Human-Machine Intimate Relationships and Emotional Reflection" [J]. Journal of Soochow University, 2023(01): 173-183.
[2] Huang Weizi, Xiong Yuelei. "Cyber Motherhood and Teen Girl Players' 'Child-Rearing' Practices" [J]. Journal of International Communication, 2023(10): 49-68.
[3] Chen Tongzheng. "Digital Love: The New Alienation of Intimate Relationships in the Mediatized Perspective" [J]. Southeast Communication, 2023(12): 113-116.

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