Author(s)

Tong Sun ¹, Si Yu ¹, Xiaofeng Liang ¹

Affiliation(s)

¹ School of Media and Design, Xi 'an Peihua University, Xi'an, Shaanxi, 710125, China

Corresponding Author

Xiaofeng Liang

ABSTRACT

The online game 'Where Winds Meet' demonstrates how games can innovatively express Chinese cultural elements. This study examines the game's communication methods, challenges, and optimization strategies. The game successfully balances historical authenticity with virtual storytelling through cross-media narratives, cultural symbols, and immersive folk experiences. However, it faces challenges including limited player interaction, weak market presence, and cross-cultural barriers. To address these issues, the study recommends enhancing interactive mechanisms, expanding IP partnerships, and improving cultural encoding-decoding strategies to strengthen cultural transmission effectiveness.

KEYWORDS

Chinese elements; martial arts culture; cultural symbols; cross-cultural communication; immersive experience

CITE THIS PAPER

Tong Sun, Si Yu, Xiaofeng Liang, Where Winds Meet: The Traceability, Dilemma and Breakthrough of Chinese Element Communication. Media and Communication Research (2025) Vol. 6: 68-74. DOI: http://dx.doi.org/10.23977/mediacr.2025.060311.

REFERENCES

[1] Yu Fan. Video Games as the "Ninth Art": A Key Medium for Global Cultural Communication [J]. World Affairs, 2024, (21): 59-61.
[2] Gamma Data. Analysis Report on the Trends and Potential of China's Game Industry in 2025. https://tecdat.cn/?p=38614
[3] He Chengzhou, Liu Zhenzhen. Transmedia Narrative and Cultural Communication of Games: "Black Myth: Wukong" and the Global Dissemination of Chinese Culture [J]. Journal of Shanghai Jiao Tong University (Philosophy and Social Sciences), 2025, 33(01): 33-43+106.
[4] Wang Daohan. Research on the Production of Virtual Space in Mobile Games [D]. Dongbei University of Finance and Economics, 2023.
[5] Huang Xingling, Qiu Ling. Innovative Symbolic Expression of Chinese Storytelling in Domestic Digital Games: A Case Study of Black Myth: Wukong [J]. New Media Research, 2024, 10(19): 75-78.
[6] Li Junxin, Li Yida. "Roaming the Rivers and Lakes Together": Symbolic Representation and Dissemination of Outstanding Traditional Chinese Culture in Wuxia Games [J]. Publishing & Distribution Research, 2024, (09): 87-94.
[7] Wang Haofang. Strategies for Integrating Folk Culture into Game Character Art Design: A Case Study of NetEase's Onmyoji [J]. Toy World, 2024, (08): 71-73.
[8] Gan Tingting. Cultural Discount in the Cross-Cultural Communication of Chinese TV Dramas: A Case Study of Empresses in the Palace [J]. Audio-Visual, 2019, (01): 39-40.
[9] Colin Hoskins, R. Mirus. Reasons for the U.S. Dominance of International Trade in Television Programmes [J]. Media, Culture & Society, 1998, 10(4): 499-515.
[10] Wang Xiaoying. The Construction of Super Symbols: Mechanism of Cross-Border Growth of Online Literature IPs [J]. Zhongzhou Academic Journal, 2020, (07): 154-160.
[11] Huang Xiangchu. Exploring Cultural Innovation Models in Domestic Games: A Case Study of Genshin Impact [J]. Public Standardization, 2021, (22): 156-159.
[12] Wang Qiyao, Hong Jianping. Pathways for Chinese Mobile Games to "Go Overseas" and Spread Chinese Culture: A Case Study of miHoYo [J]. International Brand Observation, 2024, (17): 51-57.
[13] Liang Feng. Analyzing the Translation of Subtitles in Xianxia Works from the Perspective of Domestication and Foreignization: A Case Study of A Record of a Mortal's Journey to Immortality [J]. Present and Past Cultural Innovation, 2025, (05): 97-100.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting