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  4. Vol 8, Issue 1, 2025

Research on Promoting the Sustainable Development of the Rural Revitalization Strategy through Rural Ecotourism Entrepreneurship Based on Artificial Intelligence

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DOI: 10.23977/tmte.2025.080118 | Downloads: 8 | Views: 308

Author(s)

Maomao Zhang 1

Affiliation(s)

1 Research Management Office, Chinese National Academy of Arts, Beijing, China

Corresponding Author

Maomao Zhang

ABSTRACT

The root of the problem of sustainable rural development lies in the long-term dual system, which makes the relationship between rural population and land become uncoordinated and the ratio of social subjects weakens. Therefore, it has become the current focus to explore and develop a new urbanization development model dominated by tourism as a new economic growth point and pillar industry. This paper used the intelligent tourism terminal application to solve the problems existing in rural ecotourism, and promote the development of rural ecotourism, so as to realize the sustainable development of the rural revitalization strategy. The rural ecotourism entrepreneurship based on artificial intelligence (AI) promotes the sustainable development of the rural revitalization strategy. The results showed that in the survey results of the basic attributes of tourists, the proportion of each content tends to be balanced, not as big as the previous data. In the survey results of tourists' travel decision-making, repeat tourists also increased from 7.61% to 9.21%, and the probability of tourists driving by themselves also increased from 33.15% to 40.21%. In the survey results of tourist experience, the comfort of three kinds of experience tourists has been improved: environmental experience, equipment experience and service experience. In the survey results of tourists' follow-up behavior, the proportion of tourists willing to come again increased from 48.12% to 60.45%, and the proportion of tourists willing to recommend to friends increased from 46.32% to 58.23%. These data showed that AI can well promote the development of rural ecotourism, thereby realizing the sustainable development of the rural revitalization strategy.

KEYWORDS

Rural Revitalization, Sustainable Development, Rural Ecotourism, Artificial Intelligence

CITE THIS PAPER

Maomao Zhang, Research on Promoting the Sustainable Development of the Rural Revitalization Strategy through Rural Ecotourism Entrepreneurship Based on Artificial Intelligence. Tourism Management and Technology Economy (2025) Vol. 8: 137-146. DOI: http://dx.doi.org/10.23977/tmte.2025.080118.

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