Author(s)

Xue Wen ¹

Affiliation(s)

¹ Xi'an Eurasia University, Xi'an, China

Corresponding Author

Xue Wen

ABSTRACT

With the rapid development of information technology and the popularization of multimedia platforms, the spread of Xi'an's cultural identity is facing unprecedented opportunities and challenges. Among college students, how to convey Xi'an's cultural values through multimedia platforms and enhance students' cultural identity has become an urgent issue. This paper explores the main problems encountered in the process of spreading Xi'an's cultural identity on multimedia platforms, including the misinterpretation of cultural transmission, the singularity of cultural transmission channels, and the impact of modern information technology on traditional culture. It proposes strategies such as improving college students' cultural cognition and critical thinking, strengthening multi-cultural integration education, and utilizing innovative multimedia platform methods to solve the problems in the transmission of Xi'an's cultural identity.

KEYWORDS

College Students; Multimedia Platforms; Cultural Transmission; Optimization Strategies

CITE THIS PAPER

Xue Wen, A Study on Coping Strategies to Remove the Obstacles in the Transmission of the Cultural Identity of Xi'an City among College Students on Multimedia Platforms. Media and Communication Research (2025) Vol. 6: 50-54. DOI: http://dx.doi.org/10.23977/mediacr.2025.060308.

REFERENCES

[1] Huang, J. (2024). The issues and countermeasures of integrating Xi'an's red cultural resources into ideological and political education in higher vocational colleges. Xi'an Rail Transit Vocational Education Research, 2024 (2), 21-25.
[2] Li, W., & Cai, Y. (2024). Research on the cultural transmission path in virtual space: A case study of the Xi'an Tourism Bureau official website. Modern Linguistics, 12 (10), 43-50.
[3] Zhou, M., Shi, L., & He, Y. (2024). Innovative transmission of folk traditional culture from the perspective of the "Belt and Road": A case study of a kindergarten in Huyi District, Xi'an, Shaanxi Province. Delta, 2024(25).
[4] Dong, W. (2024). Exploration of the path to integrate Xi'an's red cultural resources into university students' ideological and political education. Chinese Science and Technology Journals Database (Abstract Edition), Social Sciences, 2024 (8), 58-61. 
[5] Chang, C., & Zhou, Y. (2023). Research on strategies for developing educational research based on Xi'an's red cultural resources. China Science and Technology Economic News Database, Education, 2023 (3), 4.

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