Author(s)

Lili Gui ¹

Affiliation(s)

¹ Nanjing Xiaozhuang University, Nanjing, Jiangsu, China

Corresponding Author

Lili Gui

ABSTRACT

With the popularity of social media, local governments have increasingly relied on these platforms to disseminate information and interact with the public when responding to public emergencies. Social media not only provides a direct communication platform for governments but also brings new challenges and opportunities for the management of public emergencies. This paper aims to explore the discourse strategies employed by local governments on social media, analyze their characteristics, identify existing problems, and propose corresponding optimization strategies. Through the study of discourse strategies, it is found that local governments often face issues such as lack of precision, low transparency, and insufficient emotional guidance during information dissemination. Local governments should enhance the accuracy and consistency of their information, improve communication transparency and public engagement, and balance the expression of rational information with emotional guidance to enhance public recognition and trust in government discourse.

KEYWORDS

Local Government; Social Media; Discourse Strategy; Public Emergency

CITE THIS PAPER

Lili Gui, The Construction of Public Emergency Discourse by Local Governments: A Study on Social Media Discourse Strategies. Media and Communication Research (2025) Vol. 6: 45-49. DOI: http://dx.doi.org/10.23977/mediacr.2025.060307.

REFERENCES

[1] Li, Q. (2023). A study on discourse resistance strategies in social media: A case study of the "slacking off" topic on Zhihu platform. Art and Technology, 36 (15), 164-166.
[2] Yang, Q.,& Wang, S. (2023). Discourse innovation and theoretical deepening of national narratives in the digital age: An investigation based on China's "poverty alleviation" major theme reports. Journal of Journalism and Writing, 2023 (5), 99-109.
[3] Man, X. (2024). A study on public emotion in the discourse space of social media: A case study of the "panda Ya Ya" incident on the Weibo platform. Art and Technology, 37 (9), 148-150.
[4] Li, Y.,& Liu, T. (2023). Research on the internationalization strategy of Chinese social media: A case study of the Bilibili video platform. East, West, South, North, 2023 (11), 11-13.

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