Author(s)

Zhang Yan ¹, Zhu Yingxi ¹

Affiliation(s)

¹ Nantong Institute of Technology, Nantong, Jiangsu, China

Corresponding Author

Zhang Yan

ABSTRACT

With the rapid development of the digital economy, the improvement of agricultural productivity is facing unprecedented opportunities and challenges. This paper explores the coupling and coordination degree between the digital economy and the new quality productivity of agriculture, proposes an optimization path based on the coupling and coordination degree theory, focuses on analyzing the profound impact of digital transformation on agricultural production models, and discusses promoting the deep integration of the two through innovation-driven and policy coordination. By constructing a calculation model of coupling coordination degree and conducting empirical analysis, this paper reveals the multiple influences of the digital economy on the improvement of agricultural productivity and its internal mechanism, and puts forward strategic suggestions for improving the coupling coordination degree. Research shows that the integration of the digital economy and the new quality productivity of agriculture needs to rely on the dual-wheel drive of scientific and technological innovation and policy support to promote coordinated regional development and thereby achieve sustainable development of agricultural modernization.

KEYWORDS

Digital Economy; New Quality Productivity in Agriculture; Coupling Coordination Degree; Digital Transformation Innovation-Driven; Coordinated Regional Development

CITE THIS PAPER

Zhang Yan, Zhu Yingxi, Research on the Coupling and Coordination Degree of Digital Economy and New Quality Productivity in Agriculture. Financial Engineering and Risk Management (2025) Vol. 8: 1-8. DOI: http://dx.doi.org/10.23977/ferm.2025.080201.

REFERENCES

[1] Deng Yiwen, He Ying, Ma LAN, et al. Research on the Coupling and Coordination Degree of Digital Economy and High-Quality Development of Textile Industry: A Case Study of Xuzhou City [J] Business Watch,2022(1):55-59.
[2] Guo Liping, Wang Liangchao. Research on the Coupling and Coordination Degree of New Quality Productivity and High-Quality Development of the Digital Economy: Based on Panel Data of 30 Provinces (Autonomous Regions and Municipalities) in China [J] Journal of Jinling Institute of Technology (Social Science Edition),2024,38(3):1-10.
[3] Wu Yuhuan, Zhou Rongzhu, Zhu Ning. Research on the Coupling and Coordination of Digital Villages and Agricultural Production Efficiency [J]. Journal of Technology Economics and Management,2022(10):87-92.
[4] Peng Guotai. Analysis of the Coupling and Coordination Degree of Digital Economy, New Urbanization and Agricultural Modernization in Hebei Province [J]. Anhui Agricultural Sciences,2023,51(20):215-219.
[5] Ma Guiyong, Luo Jian, Tang Yaozong. Analysis of Influencing Factors of Coupling and Coordination Degree between Digital Economy and Rural Revitalization [J]. Times Economy and Trade,2024,21(2):10-14.

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