Author(s)

Jiayi Li ¹

Affiliation(s)

¹ Adam Smith Business School, The University of Glasgow, Scotland, UK

Corresponding Author

Jiayi Li

ABSTRACT

Based on a liberal arts perspective, this article explores the cultural and social significance of cryptocurrencies as an emerging asset class on a global scale, with a particular focus on their potential opportunities in the Chinese market. The study first examines the rise of cryptocurrency as a symbol of the technological revolution and its significance in the field of humanities and social sciences, highlighting the change in global cognition of cryptocurrency and the change in Chinese society's attitude towards it. By analyzing the sociological characteristics of cryptocurrencies, the paper discusses the relationship between social trust and cryptocurrencies, and deeply considers the nature and philosophical implications of money in the digital age. In addition, the psychological drivers of cryptocurrency investment are analyzed from a social psychological perspective,including risk perception, social impact, and the role of emotional and cognitive biases in investment decisions. In the context of Chinese culture, the paper further explores the issue of cryptocurrency investment ethics, examining the collision between traditional values and modern investment practices, as well as the positioning of cryptocurrencies between ethics and law. At the same time, the paper also discusses the balance between individual freedom and social responsibility, and puts forward the cultural and social factors that should be considered in investment practice. For the Chinese market, this paper analyzes the cultural logic behind policies and regulations, understands the relationship between regulatory attitudes and public expectations, and redefines the role of government. The article also explores the evolution of social acceptance and its impact on cryptocurrencies in the Chinese market, as well as its connection to social innovation in China. Finally, this paper summarizes the cultural and social dimensions of cryptocurrency market investment, proposes investment recommendations based on a liberal arts perspective, and looks forward to future research directions. This study aims to provide a broader and deeper understanding of the perspective, with a view to providing guidance at the human level for Chinese investors interested in dabble in the cryptocurrency market.

KEYWORDS

Cryptocurrency, Cultural Understanding, Social Psychology, Investment Ethics, Chinese Culture, Policy Interpretation, Social Innovation

CITE THIS PAPER

Jiayi Li, Cryptocurrency Market Investment Strategy and Analysis of Potential Opportunities in the Chinese Market. Financial Engineering and Risk Management (2025) Vol. 8: 194-201. DOI: http://dx.doi.org/10.23977/ferm.2025.080125.

REFERENCES

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