Author(s)

Ruiqi Luo ¹

Affiliation(s)

¹ Department of Performance and Cultural Industries,University of Leeds, Leeds, United Kingdom

Corresponding Author

ABSTRACT

In the era of commercialization, the art exhibition industry has continuously driven innovation and development in museum exhibitions through advancements in art forms, exhibition content, and presentation methods. Idol museums represent a novel fusion of the entertainment industry and museum exhibitions. While they offer artistic value, they are often limited to a specific audience. The fan economy significantly supports idol museums, yet the impact of over-commercialized operations and high prices on fans warrants investigation. This paper examines the HYBE INSIGHT Idol Museum in South Korea and compares it with the KPOP exhibition at the V&A Museum in the UK to explore the relationship between idol museums and fans, as well as to consider future development directions.

KEYWORDS

CITE THIS PAPER

Ruiqi Luo, Analysis of the Profound Relationship between the Development of Idol Museums and the Fan Economy. Media and Communication Research (2025) Vol. 6: 144-149. DOI: http://dx.doi.org/10.23977/mediacr.2025.060220.

REFERENCES

[1] Weil, S. (2002). Making Museums Matter. Washington, DC: Smithsonian Institution Press. 
[2] Huang, Y. (2015). Fans economics. Beijing: Publishing House of Electronics Industry.
[3] Hooper-Greenhill, E. (2020). Museums and the interpretation of visual culture. New York: Routledge.
[4] DesRoches, D. (2015). The marketized museum: New museology in a corporatized world. The Political Economy of Communication, 3(1), pp.2-24.
[5] Lonely Planet. (no date). SMTown coexartium. [Online] Available at: https://www.lonelyplanet.com/south-korea/seoul/gangnam-and-jamsil/attractions/smtown-coexartium/a/poi-sig/1599610/1325855 [Accessed 20 Jul. 2024]. 
[6] Yoon, S. Y. 2023. HYBE's photo exhibit to feature BTS, Seventeen. [Online] Korea JoognAng Daily. Available at: https://koreajoongangdaily.joins.com/2023/05/22/culture/lifeStyle/HYBE-HYBE-Labels-BigHit-Music/20230522150816061.html [Accessed 20 Jul. 2024]. 
[7] Meijer-van Mensch, L. (2013). New challenges, new priorities: analyzing ethical dilemmas from a stakeholder's perspective in the Netherlands. In New Directions in Museum Ethics. New York: Routledge, pp. 40-55.
[8] Hung, K. (2014). Why celebrity sells: A dual entertainment path model of brand endorsement. Journal of Advertising, 43(2), pp.155-166.
[9] Jenkins , H. (2006). Convergence culture: Where old and new media collide. New York : New York University Press. 
[10] Choi, H. (2014). Value and Value Creation-Popular Music in the Digital Era: The Case of the Independent Music Industry in South Korea. United Kingdom: The University of Manchester.
[11] Park, E., Yoo, W. J. and Oh, I. (2019). The influence of star marketing and the design characteristics of'idol goods' on consumer responses and purchase intentions: focus on fandom culture. International Journal of Economics and Business Research, 18(1), pp.49-72.
[12] Le Sserafim. (2023). [Le Play] Hybe Insight Exhibition Tour L Bloom~ Le Seraphim Is Here Too. [Online] Youtube. Available at: https://www.youtube.com/watch?v=urq6yErCY4s [Accessed 20 Jul. 2024].
[13] Zubernis, L. and Larsen, K. (2018). Make Space for Us! Fandomin the Real World In: A Companion to Media Fandom and Fan Studies. Hoboken, NJ, USA: John Wiley & Sons, Inc, pp.207-225.
[14] Galuszka, P. (2017). New economy of fandom. In Fan Identities and Practices in Context . New York: Routledge, pp. 157-175.
[15] Niven, L. (1997). Quotes : Wit and Wisdom for All Occasions. America's Most Popular Magazine, p.27.
[16] Jin, D. Y. (2018). An Analysis of the Korean Wave as Transnational Popular Culture. International Journal of Communication, 12, pp.404-422.
[17] Son, H.Y. (2013). The Effect of Idol Celebrity Imitation Behavior on the Consumption Behavior of Cosmetics in Adult Women, Kwangju: Kwangju Girls University.
[18] Jenkins, H. (2018). Fandom, Negotiation, and Participatory Culture In: A Companion to Media Fandom and Fan Studies. Hoboken, NJ, USA: John Wiley & Sons, Inc, pp.11-26.
[19] Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York : New York University Press.
[20] Guan, P. C. and Xiang, Y. (2016). On the guiding effect of hunger marketing strategy on consumer behavior. J. Commer. Econ, 4, pp.53-55.
[21] Holdgaard, N. and Klastrup, L. (2014). Between control and creativity: challenging co-creation and social media use in a museum context. Digital Creativity, 25(3), pp.190-202.

Sponsors, Associates, and Links

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting