Author(s)

Qian Miaoqi ¹

Affiliation(s)

¹ Fujian Normal University, Fuzhou, Fujian, China

Corresponding Author

Qian Miaoqi

ABSTRACT

In 2024, David Tao rapidly gained popularity and attention with his "abstract" online persona. This paper explores the dissemination mechanism of his "abstract" image and its alignment with the aesthetic preferences of the post-00s generation. By analyzing the secondary creations and online spread of Tao's "abstract iconic moments," such as his PowerPoint apology and improvised singing mishaps, and incorporating meme theory, the study reveals the motivations behind his image transformation. Tao's resurgence highlights the deconstruction and reconstruction of mainstream aesthetics by subcultures, offering new perspectives on public figure image rehabilitation and cross-generational cultural communication.

KEYWORDS

David Tao, abstract culture, meme dissemination, the aesthetic taste of the post-00s generation, online subculture

CITE THIS PAPER

Qian Miaoqi, Aesthetic Fit and Meme Dissemination: The Revival of David Tao and the "Abstract" Culture. Media and Communication Research (2025) Vol. 6: 102-106. DOI: http://dx.doi.org/10.23977/mediacr.2025.060214.

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