Author(s)

Boyun Lv ¹, Bahao Li ¹

Affiliation(s)

¹ School of Economics, Jiujiang University, Jiujiang City, Jiangxi Province, China

Corresponding Author

Bahao Li

ABSTRACT

Enterprise economic analysis is the basis of entrepreneurial decision-making and a powerful tool to improve the company's economic efficiency. Currently, the Chinese market is in the early stages of splitting, bidding and opening. Enterprises enter the stage of market-oriented operation, so as to expand the autonomy of production and operation. Only through effective economic analysis can companies optimize resource allocation, reduce operating costs, and maximize market performance. Through the research and experiment on the establishment of the mathematical model of enterprise marketing economic analysis under the condition of low-carbon economy (LCE), the experimental data show that: From 1995 to 2009, the national average energy consumption elasticity coefficient of enterprises was 0.62, while the average level of Inner Mongolia enterprises was 0.99, which was 0.37 higher than the national average. After the optimization of the mathematical model constructed under the condition of LCE, the dependence of the economic growth of Inner Mongolia enterprises on energy consumption is gradually slowing down. It shows that Inner Mongolia enterprises have achieved certain results in energy saving and emission reduction. 

KEYWORDS

Low-Carbon Economy, Corporate Marketing, Economic Analysis, Mathematical Models

CITE THIS PAPER

Boyun Lv, Bahao Li, Construction of the Deconstruction Mathematical Model of Enterprise Marketing Economy under the Condition of Low-carbon Economy. Information Systems and Economics (2025) Vol. 6: 118-127. DOI: http://dx.doi.org/10.23977/infse.2025.060116.

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