Author(s)

Song Xia ¹

Affiliation(s)

¹ Nanyang Institute of Technology, Nanyang, China

Corresponding Author

Song Xia

ABSTRACT

Starting from the development prospects of the digital cultural and creative product industry and the key applications of metaverse technology, this paper proposes innovative approaches for product design. It advocates actively integrating metaverse technology to create multi-dimensional sensory experiences; leveraging open co-creation platforms and AI assistance to enable user collaboration, thereby enhancing creative and economic value; and emphasizing dynamic interaction, reconstructed logic, and blockchain technology in brand and identity design to elevate value and influence. In the design of cultural digital collectibles, the integration of digital twin technology and immersive interactive product design creates a distinctive cultural ambiance for users.

KEYWORDS

Metaverse; Digital Cultural and Creative Products; Cultural and Creative Product Design

CITE THIS PAPER

Song Xia, Research on Digital Cultural and Creative Product Design in the Context of Metaverse Technology. Media and Communication Research (2025) Vol. 6: 52-57. DOI: http://dx.doi.org/10.23977/mediacr.2025.060208.

REFERENCES

[1] Ning Yingji. Research on the Impact of Digital Media Art on Cultural and Creative Product Packaging Design [J]. China Packaging, 2025, 45(01): 99-102. 
[2] Gao Yu, Yao Helin, Cai Yuting, et al. Exploration of Campus Cultural and Creative Product Design in the Context of the Metaverse [J]. Comparative Study of Cultural Innovation, 2023, 7(01): 119-122.
[3] Hua Wenyu. Design and Development Strategies for Digital Cultural Tourism Products Based on Metaverse Thinking [J]. Footwear Technology & Design, 2022, 2(20): 22-24. 
[4] Wang Wenrui. Research on Unity-Based Digital Cultural Tourism Product Design and Development Under Metaverse Trends [J]. Footwear Technology & Design, 2022, 2(10): 53-55.

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