Author(s)

Jin Zhibo ¹

Affiliation(s)

¹ School of Resources, Environment and Tourism, Capital Normal University, Beijing, 100089, China

Corresponding Author

Jin Zhibo

ABSTRACT

Since the pandemic, China's inbound tourism market has been heating up, particularly with "China Travel" going viral and becoming a global tourism trend. This phenomenon not only reflects China's growing international influence but also presents new development opportunities for China's inbound tourism industry. Driven by globalization, international tourism has been flourishing. As the world's second-largest economy and a country with a rich historical and cultural heritage, China is playing an increasingly important role in the international tourism market. However, alongside rapid development, China's inbound tourism also faces many challenges. How to seize opportunities in the context of globalization has become a pressing issue for China's tourism industry. This paper aims to analyze the current status of China's inbound tourism market in depth and propose corresponding development strategies to contribute to the sustainable development of inbound tourism in China.

KEYWORDS

Inbound tourism; China Travel; Globalization; Sustainable development

CITE THIS PAPER

Jin Zhibo, "China Travel" Goes Viral: Opportunities and Challenges of Inbound Tourism in the Context of Globalization. Tourism Management and Technology Economy (2025) Vol. 8: 63-67. DOI: http://dx.doi.org/10.23977/tmte.2025.080108.

REFERENCES

[1] Wang, H. (2025). Continuously unleashing the benefits of visa-free policies to further boost inbound tourism. China Tourism News, (003).
[2] Zhang, Y., & Wang, W. (2025). The "China Travel" craze continues: "Chinese New Year" becomes the "World Year". China Tourism News, (001).
[3] Chen, A., Yang, N., Meng, Y., & Hu, X. (May 24, 2024). Improvement in payment convenience for foreign visitors in China. Xinhua Daily Telegraph, (005).  
[4] Fan, C. (March 1, 2024). 2023 national economic and social development statistical bulletin: 82.03 million inbound tourists with a total expenditure of 53 billion USD. China Tourism News, (001).
[5] Sun, Y. (April 12, 2024). One mobile phone, foreigners can "swipe" across Shanghai. IT Times, (003).

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