Author(s)

Guoqiang Wang ¹

Affiliation(s)

¹ School of Arts and Design, Geely University, Chengdu, 641423, Sichuan, China

Corresponding Author

Guoqiang Wang

ABSTRACT

In the current wave of digital transformation, the demand for talents with digital skills in the art and design fields is showing an explosive growth trend. This trend not only presents unprecedented challenges for educational institutions, but also provides great opportunities for them. This paper discusses in depth how to effectively integrate the industry and the education community, and how to jointly open up an effective path to cultivate digital talents in art and design projects by strengthening brand building. The article puts forward, through the education course content closely combined with industry actual demand, and actively promote a powerful influence agency brand, universities and education institutions can help students master those in the rapidly changing digital economy thrive essential key skills, deep knowledge and innovative creativity.

KEYWORDS

Industry-Education Integration, Digital Talent, Art and Design, Brand Building, Education Innovation, Digital Transformation

CITE THIS PAPER

Guoqiang Wang, Educational Pathways for Digital Talent in Art and Design Major Driven by Industry-Education Integration and Brand Construction. Adult and Higher Education (2025) Vol. 7: 136-141. DOI: http://dx.doi.org/10.23977/aduhe.2025.070119.

REFERENCES

[1] Xintaiyu, Zhang Ye, Zhang Haipeng, et al. Exploration and Research on Integrated School-Enterprise Cooperative Education Model: A Case Study of Industrial Robot Technology Major [J]. Chinese Extracurricular Education, 2019, (36): 42-43.
[2] Fan Kun, Yang Na. The optimization strategy of practical teaching of art and design majors under the integration of industry and education [J]. Art and Design (Theory), 2022,2 (04): 145-147
[3] Geng Lihong. Research on university brand construction strategy under the new media environment [J]. Brand Research, 2020, (04): 62-63.
[4] Qian Yingyi. Critical thinking and Creative Thinking education: ideas and practice [J]. Education Research, Tsinghua University, 2018,39 (04): 1-16.

Sponsors, Associates, and Links

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• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Advances in Vocational and Technical Education