Author(s)

Fan Wu ¹, Dongrui Li ¹, Jiani Zou ¹

Affiliation(s)

¹ Beijing Union University, Beijing, 100101, China

Corresponding Author

Jiani Zou

ABSTRACT

Digital human live streaming, as an emerging field in the media industry, is reshaping the way content is produced and disseminated. This article analyzes the application forms and advantages of digital humans in such fields as news broadcasting, e-commerce live streaming, and variety show hosting, and elaborates on the technological paths of full-chain AI-driven and partially AI-driven approaches. The article also briefly analyzes the current development status and existing problems of digital humans in media live streaming, and puts forward prospects for their future development direction.

KEYWORDS

Digital Humans, Media Live Streaming, AI, Motion Capture

CITE THIS PAPER

Fan Wu, Dongrui Li, Jiani Zou, The Application and Development of Digital Humans in Media Live Streaming. Media and Communication Research (2025) Vol. 6: 143-146. DOI: http://dx.doi.org/10.23977/mediacr.2025.060119.

REFERENCES

[1] Jian Shengyu. The concept of "Virtual digital Person" : Connotation, prospect and technical bottleneck [J]. Journal of Shanghai normal university (philosophy and social sciences edition), 2023,52 (04) : 45-57,
[2] Chen, Xi, Siva Shankar Ramasamy, and Bibi She. "Digital human technology in the application of live streaming in social media." Radio electronic and Computer Systems 2024.4 (2024): 34-45.
[3] Arya, What is an AI digital human, and how is one made?［EB/OL］: https://dreamfarmagency.com/blog/what-is-an-ai-digital-human/ 
[4] Fan Wu, Shaoying Zhu, Jiani Zou. "VExploring the Application of AI in Digital Media Design and Creation".[J]Journal of Artificial Intelligence Practice 2025,8(01)

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