Author(s)

Lv Yuhang ¹, Chen Kai ¹, Yang Zihao ¹, Bai Jianjian ¹, Cui Yiyang ¹

Affiliation(s)

¹ Department of Media and Design, Xi'an Peihua University, Xi'an, Shaanxi, 710199, China

Corresponding Author

Lv Yuhang

ABSTRACT

The rapid development of VR video technology leads the innovation of digital media. This paper points out that VR tourism is faced with challenges such as technology cost, equipment popularization, content creation and user acceptance, and puts forward technology collaboration, content innovation and cognitive improvement strategies to promote the integration of global cultural tourism and two-way value empowerment.

KEYWORDS

VR video technology, tourism and culture, immersive experience

CITE THIS PAPER

Lv Yuhang, Chen Kai, Yang Zihao, Bai Jianjian, Cui Yiyang, Research on the application and communication of VR video in tourism culture Promotion. Media and Communication Research (2025) Vol. 6: 130-134. DOI: http://dx.doi.org/10.23977/mediacr.2025.060117.

REFERENCES

[1] Cao Sansheng, Wang Chunhua, Li Can. Application, innovation and trend of VR / AR in cultural tourism and Film and Television [J]. Science and Technology Herald, 2018,36 (09): 57-60.
[2] Liu Jiajia. Application of VR technology in the improvement of cultural communication power—Take the application of VR technology in cultural tourism resources of historic sites as an example [J]. Home TheaterTechnology, 2024, (14): 84-87. 
[3] Zhang Wen. Analysis of the application and innovation approaches of VR technology in the tourism cultural and creative industry [J]. Tourism Overview, 2023, (10): 92-94.
[4] Liang Shiqi, Dong Yanlu, Song Jinping. Problems and solutions of VR experience stores [J]. Modern Communication, 2021, (04): 233-235. 
[5] Zhu Chenming, Shi Min, Zhao Xinsheng, et al. Functional requirements and development suggestions of virtual tourism in the context of VR application [J]. Business Theory of China, 2023, (01): 85-89.

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