Author(s)

Changli Zhang ¹, Mingyan Liu ¹

Affiliation(s)

¹ Shandong University of Traditional Chinese Medicine, Jinan, Shandong, China

Corresponding Author

Mingyan Liu

ABSTRACT

This paper uses the data crawling and screening of university emergencies that occurred from January 2021 to December 2024, and uses them as research samples to classify and summarize in detail, and summarizes and summarizes the categories and basic characteristics of university public opinion. By constructing a dynamic simulation model, this paper deeply analyzes the evolution process of online public opinion on emergencies in colleges and universities and explores the changing trend and key factors of public opinion at different stages. The results show that the evolution of online public opinion on emergencies in colleges and universities is complex and dynamic, and is affected by a variety of factors. On this basis, this paper proposes a targeted public opinion response strategy, aiming to provide a scientific basis for university management departments to effectively prevent and respond to the occurrence and development of online public opinion in emergencies.

KEYWORDS

New era, universities, emergencies, online public opinion, public opinion evolution, simulation analysis

CITE THIS PAPER

Changli Zhang, Mingyan Liu, Research on the Evolution and Simulation of Online Public Opinion on Emergencies in Universities in the New Era. Media and Communication Research (2025) Vol. 6: 108-115. DOI: http://dx.doi.org/10.23977/mediacr.2025.060114.

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