Author(s)

Qingshang Chen ¹

Affiliation(s)

¹ Pingyang Feelteck Co., Ltd, Wenzhou, Zhejiang, 325401, China

Corresponding Author

Qingshang Chen

ABSTRACT

The core goal of this article is to study how to develop and innovate the management mode of industrial and commercial enterprises in the media age, so as to better adapt to the rapid evolution of the market and the diversity of consumer demand. This article discusses how media technologies (Internet, mobile communication, social media, etc.) affect the market environment, consumer behavior and operation mode of enterprises. This article analyzes how enterprises use media technology to promote the innovation of internal management, and discusses how enterprises use media platform to develop external markets, such as network marketing, social media marketing, e-commerce and other strategies. The research conclusion shows that in the media age, the innovation of enterprise management mode is very important to enhance the competitiveness of enterprises. Enterprises that adopt the new management model can adapt to market fluctuations more quickly, meet the individual needs of consumers, expand their sales network and increase their market share. Facing the future, enterprises should keep an open attitude and dare to explore new models and methods to meet the challenges brought by the media age.

KEYWORDS

Media age; Management mode of industrial and commercial enterprises; Innovation; Digital transformation; Talent development

CITE THIS PAPER

Qingshang Chen, Exploration into the Development of Management Models in Industrial and Commercial Enterprises in the Media Era. Media and Communication Research (2025) Vol. 6: 80-84. DOI: http://dx.doi.org/10.23977/mediacr.2025.060111.

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