Author(s)

Chang Danni ¹

Affiliation(s)

¹ Shuyuan Art Studio, Tangshan, 064200, Hebei, China

Corresponding Author

Chang Danni

ABSTRACT

This article focuses on the application strategies of environmental design concepts in film and television art creation. In terms of scene construction, natural landscapes are integrated, and abandoned land and natural scenic spots are cleverly used for framing. The layout follows ecological balance, saves energy, and adds charm; In terms of prop carving, we will explore the potential of old and discarded items, revitalize props for urban and historical dramas, and strictly control the source of material selection; Clothing customization is moving towards sustainable fashion, using environmentally friendly fabrics and circular design to fit the character and showcase the imprint of the times; Special effects enhance innovation through green screens and virtual green energy collaboration, reducing energy consumption and expanding fantasy boundaries. This concept comprehensively reshapes film and television art, helps the industry ecology and art win-win, and opens a new chapter of innovative development.

KEYWORDS

Environmental design concept; Film and television art; Creative application

CITE THIS PAPER

Chang Danni, Research on the Application of Environmental Design Concept in Film and Television Art Creation. Media and Communication Research (2025) Vol. 6: 73-79. DOI: http://dx.doi.org/10.23977/mediacr.2025.060110.

REFERENCES

[1] Li Pin. From Ecological Film to Sustainable Film Production: A Discussion on the Sustainable Development of the Current British Film and Television Industry [J]. Journal of Zhejiang Vocational College of Arts, 2024, 22 (02): 63-70+78. DOI: 10.15965/j.cnki.zjys.2024.02.008
[2] Zhang Yue. The editorial department of this magazine Using the power of images to bring change to this planet - Forum on "Environmental Images: From Record to Inspiration" at the 31st Beijing University Student Film Festival [J]. Film and Television Production, 2024, 30 (05): 34-36
[3] Ma Ruoning. The Theme, Meaning, and Path of Ecological Film and Television Culture Construction in the New Era [J]. Drama House, 2023, (08):148-150.

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