Author(s)

Zhengpeng Li ¹

Affiliation(s)

¹ Hangzhou Dunen Medical Laboratory Co., Ltd, Hangzhou, Zhejiang, 310012, China

Corresponding Author

Zhengpeng Li

ABSTRACT

In today's business environment, enterprises are facing unprecedented challenges and opportunities. How to innovate business management strategy based on core competitiveness has become the key to the sustainable development of enterprises. Therefore, this article has carried out in-depth analysis and discussion. This article expounds the basic theories of core competitiveness and business management strategy, including the concept and composition of core competitiveness, the connotation and importance of business management strategy, and the relationship between them. And this article analyzes the current practice of business management strategy, as well as the changes and challenges faced by enterprises in the external environment, and diagnoses the strategic issues from the perspective of core competitiveness. The research shows that the strategic innovation path of business administration based on core competitiveness needs to follow certain principles and objectives and be implemented through specific strategies and measures. These strategies and measures cover technological innovation, marketing innovation, organizational management model innovation and other aspects, aiming at enhancing the market competitiveness of enterprises, optimizing product structure, expanding market share and enhancing brand influence.

KEYWORDS

Core competitiveness; Business management strategy; Strategic innovation; Market environment; Sustainable development

CITE THIS PAPER

Zhengpeng Li, Strategic Innovation of Enterprise Business Management Based on Core Competitiveness. Accounting and Corporate Management (2025) Vol. 7: 75-80. DOI: http://dx.doi.org/10.23977/acccm.2025.070110.

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