Author(s)

Simin Wang ¹

Affiliation(s)

¹ Zhejiang Baochi Industry Trade Co Ltd, Lishui, Zhejiang, China

Corresponding Author

Simin Wang

ABSTRACT

This paper focuses on the brand building strategy of wheel hub enterprises under the background of globalization. Firstly, precise positioning of core values, high-end brands pursue ultimate performance and exquisite craftsmanship, and cooperate with supercars; Volkswagen brands prioritize cost-effectiveness and practical aesthetics, rooted in the household car market. The second is to carve visual symbols, including identification, color, packaging, and product appearance, to imprint brand memory. Thirdly, weaving brand stories to touch the hearts of the world through historical inheritance and social responsibility. The fourth is to build a diversified communication matrix, coordinate online digital marketing with offline car shows, events and other activities, enhance global visibility, and help wheel hub enterprises build brand strength.

KEYWORDS

Globalization; Wheel hub enterprises; Market expansion; brand building

CITE THIS PAPER

Simin Wang, Market Expansion and Brand Building of Wheel Hub Enterprises in the Context of Globalization. Industrial Engineering and Innovation Management (2025) Vol. 8: 45-51. DOI: http://dx.doi.org/10.23977/ieim.2025.080106.

REFERENCES

[1] Yan Hongyu. Research on Enterprise Marketing Strategies in the Context of Economic Globalization [J]. Modernization of Shopping Malls, 2024, (18):64-66.DOI:10.14013/j.cnki.scxdh.2024.18.016. 
[2] Zhang Xujun. Marketing Strategies of Enterprises under the Concept of Economic Globalization [J]. Caixun, 2024, (14):99-101.
[3] Li Yanbing. The Mechanism of Global Development of Retail Enterprises in China on Enterprise Risk from the Perspective of Trade Friction [J]. Business Economics Research, 2024, (12):142-147.
[4] Lilissa. Research on Marketing Strategy of State owned Enterprises Based on Differentiated Competition [J]. Market Weekly, 2024, 37 (18): 100-103 
[5] Hu Xinyue. Research on Logistics Marketing Models in the Context of E-commerce [J]. Modernization of Shopping Malls, 2024, (03):33-35.DOI:10.14013/j.cnki.scxdh.2024.03.029.

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