Author(s)

Yueliu Dai ¹, Xiaoxiao Guo ¹

Affiliation(s)

¹ College of Commercial, Wuxi Taihu University, Wuxi, 214064, Jiangsu, China

Corresponding Author

Yueliu Dai

ABSTRACT

In the era of accelerated digital transformation, the financial management of small and medium-sized enterprises is facing new opportunities and challenges. This paper focuses on the innovative financial management tool "Financial Management Treasure", in-depth analysis of its path, effectiveness and challenges to help smes achieve intelligent financial management innovation driven by big data. Through the combination of theoretical analysis and practical cases, the characteristics of "Financial Management Treasure" in terms of products and services, as well as technical framework and implementation scheme are comprehensively discussed. The research shows that with its technical advantages, targeted functional design and effective marketing strategies, "Financial Management Treasure" has broad development prospects in the field of intelligent financial management of small and medium-sized enterprises, but it also needs to deal with many challenges such as technical stability and market competition. This study provides theoretical and practical reference for promoting the digital transformation of financial management of small and medium-sized enterprises, and also provides beneficial ideas for the innovation and development of related fields.

KEYWORDS

Big data; Small and medium-sized enterprises; Financial management; Financial Management Treasure; Intelligent innovation

CITE THIS PAPER

Yueliu Dai, Xiaoxiao Guo, Big Data-Driven Innovation in SME Financial Management: A Study of "Financial Management Treasure". Accounting and Corporate Management (2025) Vol. 7: 39-45. DOI: http://dx.doi.org/10.23977/acccm.2025.070105.

REFERENCES

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