Author(s)

Lingying Qu ¹

Affiliation(s)

¹ General Education, Sichuan Fine Arts Institute, 430000, Chongqing, China

Corresponding Author

Lingying Qu

ABSTRACT

With the continuous development of new quality productivity, it has had a profound impact on various fields, and the digital dissemination of traditional culture has also ushered in new opportunities and challenges. This paper analyzes the new mass productivity and the relationship between digital traditional culture, discusses the existing problems, and focuses on the transmission path has carried on the thorough exploration, aims to better promote the traditional culture in the digital age to achieve extensive and high quality spread, make traditional culture glow new vigor and vitality.

KEYWORDS

New quality productivity; traditional culture; digital communication; path

CITE THIS PAPER

Lingying Qu, Exploration of Digital Dissemination Paths for Traditional Culture Driven by New Quality Productive Forces. Media and Communication Research (2025) Vol. 6: 48-55. DOI: http://dx.doi.org/10.23977/mediacr.2025.060107.

REFERENCES

[1] Zheng Boyun, Chen Yiping. Cultural new quality productive forces: scientific connotation, structural elements and development path [J]. Journal of North Minzu University. 2024 (06) 141-149.
[2] Gu Jiang, Tian Xiaoyi. New quality productivity and transformation and upgrading of cultural industry [J]. Journal of Shandong Normal University (Social Science Edition). 2024,69 (06) 79-92.
[3] Shi Zhiru, Gu Jiang, Liu Yujie. The logical mechanism and path selection of new quality productivity to promote the unification of double effect of cultural industry [J]. Journal of Tongji University (Social Science edition). 2024, 35 (05) 39-51.
[4] Guo Wenbo, Jiang Jing, Zhang Xu. Challenges and opportunities of the digital transformation of cultural industry under the guidance of new quality productivity [J]. Tax and Economy. 2024 (06) 83-88.
[5] Guo Xinru, Tang Yuemin. New quality productivity drives the modern cultural industry system [J]. Jiangsu Social Science. 2024 (05) 77-86 + 242. 

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