Author(s)

Ding Mengjie ¹

Affiliation(s)

¹ Lanzhou University of Finance and Economics, Lanzhou, 730020, Gansu, China

Corresponding Author

Ding Mengjie

ABSTRACT

Against the backdrop of China's strategic efforts to promot Chinese culture globally, it is of great value to realize the cross-cultural communication of Chinese excellent traditional culture with the help of games. Drawing on recent literature on cross-cultural communication in China, this article selects Black Myth: Wukong, a domestically developed 3A game with significant international influence, as its case study. By analyzing its specific practices in cultural borrowing, integration, and innovation, as well as its communication strategies, the study aims to offer valuable insights for enhancing the cross-cultural communication of Chinese games.The study concludes that using games as a medium, deeply embedding the essence of China's rich traditional culture, effectively utilizing international communication channels, and emphasizing the core value of intellectual property (IP) are critical strategies for achieving successful cross-cultural communication of Chinese culture.

KEYWORDS

External communication, games going overseas, digital cultural products, cross-cultural communication

CITE THIS PAPER

Ding Mengjie, Implications of Black Myth: Wukong for cross-cultural communication of Chinese games. Media and Communication Research (2025) Vol. 6: 40-47. DOI: http://dx.doi.org/10.23977/mediacr.2025.060106.

REFERENCES

[1] Bai Lu, Zhang Xu. The communal cross-cultural communication strategy of the microshort drama "Escape from the British Museum" [J]. Contemporary Television, 2024, (05):59-64. 
[2] Tang Runhua, Ye Yuanqi. An Empathy Generation Model in Cross-cultural Communication--Taking the Series of Documentary Short Films "Encounter in China" as an Example[J]. Journal of Chinese Radio and Television, 2023, (07):98-103.  
[3] Chen Junjun, Zhai Mengdi. The Ritual Construction of TV Talk Programs under the Perspective of Intercultural Communication--Taking “Informal Talks” as an Example[J]. Journal of South-Central Minzu University (Humanities and Social Sciences Edition), 2023, 43(11):141-149+187. 
[4] Shi Anbin, Zhang Zizhong, Zhu Hongyu. Enhancement and Empowerment of International Communication in the Perspective of Digital Hualu Stream--Taking "The Original God" as an Example[J]. Contemporary Communication, 2024, (03):88-94. 
[5] Yang Wenying, Xu Yanling. Cross-cultural Communication of Chinese Excellent Traditional Culture in Online Games--Taking "Original God" as an Example[J]. News World, 2023, (12):108-111. 
[6] Report of China's Game Industry from January to June 2024 research group. Analysis of the development overview of China's game industry from January to June 2024 - Based on the data of China Game Industry Report from January to June 2024[J]. China Digital Publishing, 2024, 2(05):48-51+56. 
[7] Li Geng. The symbiotic evolution of culture, technology and industry under the perspective of cultural materialism--The case of Black Myth: Goku[J/OL]. Journal of Beijing Institute of Technology (Social Science Edition), 1-13. 
[8] Edward Hall. Beyond culture [M]. Shanghai: Shanghai Culture Press, 1988:17. 
[9] Fu Rongqing. Network Disagreement and Stress in the Perspective of High-Low Context Theory[J]. Young Journalist, 2021, (15):57-58. 
[10] Li Hong. Understanding high-context culture: The hyper-linguistic logic of Chinese communication concepts[J]. Nanjing Social Science, 2022, (04):97-104. 
[11] Lin Yujia. How is Honor of Kings accepted by overseas players? --A rooted study based on domestic games going overseas [J]. Contemporary Communication, 2024, (01):97-102. 
[12] Yang Haijun, Hua Yingyi. Study on the Development of Cultural Products Trade and the Innovative Path of Enhancing the Global Influence of Chinese Civilization in the Digital Era[J]. New Media and Society, 2023, (03):51-62+388. 
[13] Shi Anbin, Tong Tong. The upgrading of intercultural communication theory and practice under the perspective of platform cosmopolitanism [J]. Intercultural Communication Research, 2021, (01):31-50. 
[14] Li Li. Empowerment-Enabling-Empowerment of Intentions: The Threefold Progression of International Communication in the Era of Platformized Society [J]. Modern Communication (Journal of Communication University of China), 2021, 43(10):60-64. 
[15] Yuan Guang. The technical path, mechanism and optimization strategy of Chinese culture international communication empowered by digital intelligence [J/OL]. Journal of Beijing Institute of Technology (Social Science Edition), 2024, 10(17):1-13. 

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting