Author(s)

Huanmin Zheng ¹, Yuzhu Li ¹

Affiliation(s)

¹ Foreign Language Institute, Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Huanmin Zheng

ABSTRACT

While the Jingdezhen's pursuit of World Heritage status emphasizes the need for effective communication strategies, it also presents a significant opportunity for the global dissemination of the city's ceramic culture. This study explores the strategies and their effectiveness in promoting Jingdezhen's ceramic culture internationally. Through case studies, surveys, and interviews, the research identifies successful approaches and evaluates their impact on cultural awareness, economic benefits, and international cooperation. The findings offer practical guidance to enhance the global influence of Jingdezhen's ceramic culture and support its World Heritage application. Specifically, the case studies reveal the success of various communication strategies, the surveys provide quantitative data on the effectiveness of these strategies, and the interviews offer qualitative insights from key stakeholders. The data analysis confirms the effectiveness of the communication strategies in enhancing cultural recognition and economic gains, and the insights from the interviews highlight areas for further improvement.

KEYWORDS

Jingdezhen ceramic culture, international communication strategies, World Heritage application

CITE THIS PAPER

Huanmin Zheng, Yuzhu Li, A Study on the International Communication Strategies and Their Effectiveness of Ceramic Culture in the Context of Jingdezhen's World Heritage Application. Media and Communication Research (2025) Vol. 6: 8-15. DOI: http://dx.doi.org/10.23977/mediacr.2025.060102.

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