Author(s)

Tan Yonglin ^1,2, Duan Yongpan ¹, Yang Lan ³

Affiliation(s)

¹ Ancheng Property & Casualty Insurance Co., LTD, Chongqing, 714001, China
² School of Economics and Management, Guangxi University of Science and Technology, Liuzhou, Guangxi, 545006, China
³ School of Foreign Studies, Guangxi University of Science and Technology, Liuzhou, Guangxi, 545006, China

Corresponding Author

Yang Lan

ABSTRACT

The insurance industry is developing rapidly. Insurance has become an important part of the national economy and has a vital impact on national finance. However, owing to factors such as fierce market competition and continuous technological upgrading, customer complaints still exist in AC companies, and customer complaints are often received. Therefore, to improve the service level of AC Insurance Company, meet user needs, and enhance corporate competitiveness, relevant research is needed. This paper aims to take the service quality of AC Company as the improvement goal. The customer satisfaction of AC Company increased from 80% to 95%.

KEYWORDS

Insurance company, Service quality, Customer satisfaction, Improvement

CITE THIS PAPER

Tan Yonglin, Duan Yongpan, Yang Lan, Research in Improving the Service Quality of Insurance Companies—Taking AC Insurance Company as an Example. Industrial Engineering and Innovation Management (2024) Vol. 7: 134-137. DOI: http://dx.doi.org/10.23977/ieim.2024.070417.

REFERENCES

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