Author(s)

Chuan Lin ¹

Affiliation(s)

¹ Guochuan Group Co., Ltd., Beijing, 100000, China

Corresponding Author

Chuan Lin

ABSTRACT

With the rapid development of digital economy, enterprises are facing unprecedented opportunities and challenges. The wide application of digital technology is reshaping the traditional mode of industrial and commercial management, and it has become imperative to improve the management level of enterprises. This paper discusses the current situation of enterprise business management and the challenges it faces in the context of the digital economy, and proposes a series of strategies to improve the management level, including the establishment of a digital management system, the strengthening of employees' digital skills training, and the optimization of the decision support system. By analyzing successful cases, this paper summarizes effective practical experience and looks forward to the future direction and trend of enterprise development in the digital economy. The findings suggest that enterprises should combine their own characteristics when implementing these strategies in order to achieve sustainable development and competitive advantage.

KEYWORDS

Digital economy, business management, management proficiency, digital transformation, data analytics, automated management, employee training, decision support systems, competitive strategy, sustainability

CITE THIS PAPER

Chuan Lin, Strategies for Improving Business Administration Level of Enterprises in the Context of Digital Economy. Industrial Engineering and Innovation Management (2024) Vol. 7: 100-106. DOI: http://dx.doi.org/10.23977/ieim.2024.070412.

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