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Research on Enterprise Management Innovation Path in the Era of Big Data

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DOI: 10.23977/ieim.2024.070410 | Downloads: 15 | Views: 586

Author(s)

Xujian Pan 1

Affiliation(s)

1 Jiangxi University of Applied Science, Nanchang, 330100, China

Corresponding Author

Xujian Pan

ABSTRACT

With the swift advancement of big data technologies, enterprise management is experiencing transformative changes on an unprecedented scale. Big data not only furnishes enterprises with abundant informational assets but also presents novel opportunities and obstacles for management innovation. This paper aims to investigate the innovative trajectories of enterprise management in the big data era, analyzing its profound influence on decision-making support, resource distribution, and process refinement. It emphasizes key approaches to management innovation, including digitalization, the establishment of data-oriented intelligent decision-making frameworks, and cultural evolution within organizations. By incorporating case analyses and empirical studies, this paper identifies potential challenges enterprises might encounter during the adoption of big data-driven innovations, such as data confidentiality concerns and technological hurdles, and proposes corresponding solutions. Furthermore, it envisions the future trajectory of big data technologies, highlighting the integration of artificial intelligence, cloud computing, and other advanced technologies as catalysts for the continual enhancement and evolution of enterprise management models. This research offers both theoretical insights and actionable recommendations for organizations striving to innovate their management practices in the context of big data.

KEYWORDS

Big data, business management, innovation paths, digital transformation, intelligent decision making

CITE THIS PAPER

Xujian Pan, Research on Enterprise Management Innovation Path in the Era of Big Data. Industrial Engineering and Innovation Management (2024) Vol. 7: 88-94. DOI: http://dx.doi.org/10.23977/ieim.2024.070410.

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