Author(s)

Jia Liu ¹

Affiliation(s)

¹ Guochuan Group Co., Ltd., Beijing, 100000, China

Corresponding Author

Jia Liu

ABSTRACT

The purpose of this paper is to discuss the challenges and optimization strategies faced by Enterprise Commerce Management (ECM) in the new economic environment. Through literature review, questionnaire survey and other methods, this paper deeply analyzes the current situation of business management in enterprises under the new economic environment; It points out the main challenges such as poor strategic planning and implementation, rigid organizational structure and insufficient innovation ability, lagging human resource management (HRM), marketing and brand building. In view of these problems, this paper puts forward some optimization strategies, such as improving strategic planning and execution ability, innovating organizational structure and management system, optimizing HRM, and innovating marketing and brand building, and gives specific implementation paths. By implementing these strategies, enterprises can better adapt to the new economic environment and achieve sustained and steady development. The research of this paper has important practical significance for guiding enterprises to optimize business management in the new economic environment.

KEYWORDS

New economic environment; Enterprise commerce management; Strategic planning; Organizational structure; Human resource management

CITE THIS PAPER

Jia Liu, Problems and Optimization Strategies in Enterprise Commerce Management under the New Economic Environment. Information Systems and Economics (2024) Vol. 5: 54-60. DOI: http://dx.doi.org/10.23977/infse.2024.050508.

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