Author(s)

Jia Liu ¹

Affiliation(s)

¹ Guochuan Group Co., Ltd., Beijing, 100000, China

Corresponding Author

Jia Liu

ABSTRACT

Under the background of digital transformation, enterprises are facing unprecedented pressure of change. The purpose of this paper is to deeply explore the internal relationship between enterprise digital transformation and business management innovation and its influence on enterprise development. In this paper, the definition, characteristics, motivation and implementation path of digital transformation are comprehensively analyzed, and the theoretical framework of business administration innovation is constructed, and the business administration innovation strategy driven by digital transformation is put forward. Through the study of this paper, it is found that digital transformation not only promotes the innovation of enterprises in technology, but also causes profound changes in strategy, organization and operation. As an important support of this change, business management innovation has effectively promoted the successful implementation of digital transformation by optimizing management processes, innovating business models and enhancing organizational capabilities. Based on this, this paper puts forward some concrete suggestions on the digital transformation of enterprises and the innovation practice of business administration. It can provide theoretical guidance and practical reference for enterprise digital transformation and industrial and commercial management innovation, and help enterprises to better cope with market challenges and achieve sustainable development.

KEYWORDS

Digital transformation; Business administration; Pressure of change; sustainable development

CITE THIS PAPER

Jia Liu, Practice of Enterprise Digital Transformation and Business Management Innovation. Accounting and Corporate Management (2024) Vol. 6: 89-94. DOI: http://dx.doi.org/10.23977/acccm.2024.060513.

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